Author: Paula M. Gibbs

Socially responsible businesses are a growing trend. Consumers, employees, and other companies want to do […]

The end of the fiscal year is approaching. It’s time to evaluate this year’s success […]

Aikido students learn and practice katas, pre-arranged movements to help them deal with an enemy […]

The business world is getting more competitive. In most countries, small business is the fastest-growing […]

This two-part series analyzes the steps to planning and implementing a corporate blog. In the […]

Many marketers (and their managers) are still unsure what marketing attribution is. It is easy […]

It’s that time of year again: the holiday landing page is a beloved tradition. The […]

Ah, the holidays… a wonderful time of the year when family members gather around the […]

Regarding Social Media, the one question that Small and Midsize Businesses want to ask is: Is it Worth […]

The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies […]