Having a commercial venture is a dream for many. While some want to create a […]
Author: Paula M. Gibbs
What is the Value of an MBA in a Marketing Career
Nearly all marketers face the age-old, inevitable question at some point during their career: Should […]
B2B Sales Exemption from Telemarketing Sales Rule
What does the TSR mean? Telemarketing Sale Rules (TSRs) are regulations that support law enforcement […]
To Innovate Break a Rule
Every business today is under pressure to innovate. In the business press, consultants’ presentations, books, […]
Three Secrets to a Successful Event
You may be one of millions of professionals and small business owners who attended networking […]
How to reach your target at low cost
You are smart, tenacious, and extremely good at what you do, but you’re not wealthy […]
Social Media Rules: How not to use
Social networking can be a powerful tool, but it is also dangerous if misdirected. Remember that […]
Ad Agencies must evolve or die
The middle is where most agencies today are located. It’s the place between what clients […]
A Toolbox to Assess Brand Positioning and Assessment
Companies must take a moment to assess their core business and their brand in order […]
FAQ on Legal Issues for Online Retailers and Marketing
Scams and online retailing are booming businesses. We often receive questions from clients about the […]