All business owners want the same thing: more foot traffic in their stores to increase […]
Author: Paula M. Gibbs
What is your essential message
Imagine this. Imagine this: You are out with a friend, having coffee. A friend of […]
How to counteract Facebook’s Newsfeed Post Crackdown
Facebook has become a popular platform among small businesses that want to reach their audience. […]
Big Data: The Big Problems
It is hard to open a business publication or a tech magazine these days without […]
How to Create Compelling Offers that Increase Response Rates
You can improve your response rate by simply making a better direct mail offer. A […]
Social media is only part of the answer
I was contacted by a potential client about adding Social Media to the launch of his […]
How to apply the “Golden Circle” to your marketing and performance measurement
The best-in-class marketers are the most accountable and aligned. They understand the importance of measuring […]
Why most high-tech companies will miss their forecasts
In the current economic climate, technology, and professional services are the foundation for every major […]
Modify your language to gain credibility, influence, and relevance with the C-Suite
Would you like the C-suite to perceive you as a person with strong business knowledge? […]
Manage Product Profitability
It is important to track and assess the profitability of products when managing products and […]