Author: Paula M. Gibbs

All business owners want the same thing: more foot traffic in their stores to increase […]

Imagine this. Imagine this: You are out with a friend, having coffee. A friend of […]

Facebook has become a popular platform among small businesses that want to reach their audience. […]

It is hard to open a business publication or a tech magazine these days without […]

You can improve your response rate by simply making a better direct mail offer. A […]

I was contacted by a potential client about adding Social Media to the launch of his […]

The best-in-class marketers are the most accountable and aligned. They understand the importance of measuring […]

In the current economic climate, technology, and professional services are the foundation for every major […]

Would you like the C-suite to perceive you as a person with strong business knowledge? […]

It is important to track and assess the profitability of products when managing products and […]