Silicon Valley is a place where there are hundreds of new technologies and acronyms introduced […]
Brand mapping: How to position your business using this technique
What is the first product that you think of when you see a certain type? […]
Create Win-Win agreements to resolve conflicts with your business partners
Conflicts are inevitable in all organizations, both within and between companies. They can be caused […]
Four realistic email marketing goals for your business, with examples
Email marketing has been reported to have an ROI of up to 40:1 for all […]
The Best Social Media Monitoring Software for Every Business
Social networking has long been a place for people to voice their opinions about everything. […]
How to Improve Online Results for a Local Business in Easy Steps
Local businesses use digital marketing to boost online sales, foot traffic in their stores, or […]
Excellent business writing, love, signals, noise
Love, commitment, and language are the three ingredients of excellent business writing. Years ago, I […]
Connecting Customer Experience, Convenience, and Differentiation with Business Results
One thing I noticed after reviewing several marketing dashboards was that online metrics are everywhere. […]
How storytelling can spur business growth
It should be simple to succeed on social media when you have a well-known story. The […]
Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)
It’s that time of year again. Your local drugstore is filled with heart-shaped boxes, your email […]