Social networking can be a powerful tool, but it is also dangerous if misdirected. Remember that […]
Ad Agencies must evolve or die
The middle is where most agencies today are located. It’s the place between what clients […]
A Toolbox to Assess Brand Positioning and Assessment
Companies must take a moment to assess their core business and their brand in order […]
FAQ on Legal Issues for Online Retailers and Marketing
Scams and online retailing are booming businesses. We often receive questions from clients about the […]
Local Advertising Strategies for Small Businesses
All business owners want the same thing: more foot traffic in their stores to increase […]
What is your essential message
Imagine this. Imagine this: You are out with a friend, having coffee. A friend of […]
How to counteract Facebook’s Newsfeed Post Crackdown
Facebook has become a popular platform among small businesses that want to reach their audience. […]
Big Data: The Big Problems
It is hard to open a business publication or a tech magazine these days without […]
How to Create Compelling Offers that Increase Response Rates
You can improve your response rate by simply making a better direct mail offer. A […]
Social media is only part of the answer
I was contacted by a potential client about adding Social Media to the launch of his […]