Author: Paula M. Gibbs

Silicon Valley is a place where there are hundreds of new technologies and acronyms introduced […]

What is the first product that you think of when you see a certain type? […]

Conflicts are inevitable in all organizations, both within and between companies. They can be caused […]

Email marketing has been reported to have an ROI of up to 40:1 for all […]

Social networking has long been a place for people to voice their opinions about everything. […]

Local businesses use digital marketing to boost online sales, foot traffic in their stores, or […]

Love, commitment, and language are the three ingredients of excellent business writing. Years ago, I […]

One thing I noticed after reviewing several marketing dashboards was that online metrics are everywhere. […]

It should be simple to succeed on social media when you have a well-known story. The […]

It’s that time of year again. Your local drugstore is filled with heart-shaped boxes, your email […]