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Social Media Rules: How not to use 
  • Business

Social Media Rules: How not to use 

  • Paula M. Gibbs
  • October 16, 2023

Social networking can be a powerful tool, but it is also dangerous if misdirected. Remember that […]

Ad Agencies must evolve or die
  • Business

Ad Agencies must evolve or die

  • Paula M. Gibbs
  • October 16, 2023

The middle is where most agencies today are located. It’s the place between what clients […]

A Toolbox to Assess Brand Positioning and Assessment
  • Business

A Toolbox to Assess Brand Positioning and Assessment

  • Paula M. Gibbs
  • October 16, 2023

Companies must take a moment to assess their core business and their brand in order […]

FAQ on Legal Issues for Online Retailers and Marketing
  • Business

FAQ on Legal Issues for Online Retailers and Marketing

  • Paula M. Gibbs
  • October 16, 2023

Scams and online retailing are booming businesses. We often receive questions from clients about the […]

Local Advertising Strategies for Small Businesses
  • Business

Local Advertising Strategies for Small Businesses

  • Paula M. Gibbs
  • October 16, 2023

All business owners want the same thing: more foot traffic in their stores to increase […]

What is your essential message
  • Business

What is your essential message

  • Paula M. Gibbs
  • October 10, 2023

Imagine this. Imagine this: You are out with a friend, having coffee. A friend of […]

How to counteract Facebook’s Newsfeed Post Crackdown
  • Business

How to counteract Facebook’s Newsfeed Post Crackdown

  • Paula M. Gibbs
  • October 10, 2023

Facebook has become a popular platform among small businesses that want to reach their audience. […]

Big Data: The Big Problems
  • Business

Big Data: The Big Problems

  • Paula M. Gibbs
  • October 10, 2023

It is hard to open a business publication or a tech magazine these days without […]

How to Create Compelling Offers that Increase Response Rates
  • Business

How to Create Compelling Offers that Increase Response Rates

  • Paula M. Gibbs
  • October 10, 2023

You can improve your response rate by simply making a better direct mail offer. A […]

Social media is only part of the answer
  • Business

Social media is only part of the answer

  • Paula M. Gibbs
  • October 10, 2023

I was contacted by a potential client about adding Social Media to the launch of his […]

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