Think about your favorite brands. These are the ones that you will go to great […]
Author: Paula M. Gibbs
What do the studies really tell us about marketing in a recession?
Tell me if you’ve ever heard the following: “All research shows that businesses that spend […]
B2B Search Engine Optimizing: Conversions Driving.
B2B SEO aims to get your website to rank highly in search engine results and to encourage […]
CMOs: Gain power. Don’t let chief marketing obstacles stand in your way.
The very definition of the term “CMO” is a problem for marketing executives. There are […]
The Value of Face-to-Face Marketing in an Age of Virtuality
The speed of information has been significantly impacted by the popularity of communication via electronic […]
Create a Marketing Dashboard that is Actionable
The pressure and expectations placed on Marketing by leadership continue to rise. We ask CEOs: […]
Your first-party data journey: Milestones to maximize value
Most companies now recognize the importance of first-party data. It’s the future of data-driven strategy, […]
Why VoC and CX can’t be one size fits all
Recently, I’ve had the opportunity to speak with several people who are head-ups of their […]
Avoid marketing irrelevance
Established industries are frequently disrupted. Consider the disruption caused by Technology to traditional travel agencies […]
Voice-of-the-Customer Data: The Key to Human-Centered CX
B2B firms are adopting B2C personalization strategies as more businesses go digital. And more business […]