(AUDIO) Your 3 Minute Guide to Podcasting: Are You Talking to Me?
What you can do and what you can achieve by hosting your own podcast is limited only by your imagination. It builds your profile, can educate your market, keeps you top of mind with your clients and adds leads to your database.
But before you get carried away with all the cool stuff podcasting will add to your business, I’d like you to take some time to think about ‘who’ you’re creating your show for.
I’ve seen far too many podcasters become full of their own self importance and lose track of the very people they want to attract. Meaning your show will not do all of the things you’d hoped for in your business and leaving you scratching your head as to why your podcast is underwhelming.
In this episode of “3 Minute Guide to Podcasting” we talk about developing your ideal listener avatar. Becoming so clear on who it is you are talking too that you can filter everything you do through the ears of the people you want to have listening.
Related audio in this series: (AUDIO) Your 3 Minute Guide to Podcasting: Know Your Why
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