So how do we create these clients that become our advocates and refer us business?…
Wow Your Clients This Silly Season
Christmas is a great time to reach out to your clients.
You can show them that you care and that you appreciate them, and it’s a great chance to strengthen relationships. You wouldn’t have a business without them.
So, here are 14 things you can do that will wow your clients this Christmas:
1. Have a Christmas party and invite your major clients or all your clients.
Put on a big bash and make it a fun night. And don’t forget that it’s a night for your clients to have fun, not for you to push your business. You can also invite your suppliers. Have it at your office to give your clients a behind-the-scenes look at your business.
2. Send real Christmas cards in real envelopes, not just emails.
Write a personal note to each client.
3. Send them Gold Class movie tickets.
Or better yet, hire the cinema and invite them all to a screening.
4. Buy them a membership for their favourite sports team.
This is a great gift as this is something people often see as a bit of a luxury and so they don’t spend the money on it.
5. Give them a personalised item with their name on it, such as a mug or stationary.
Every time they use it, they’ll think of you. (Don’t give them a mug with your logo on it. Asking them to promote your business is not a considerate present.)
6. If you think your clients would appreciate it, instead of giving a gift, make a donation to a charity in their name.
Choose something that you think is appropriate for each person.
7. Buy your major clients a nice gift such as a high-quality bottle of wine or a fancy pen.
For really high-value clients, buy them a weekend at a nice hotel in a location you think they will like.
8. Buy a carefully considered magazine subscription.
If you know the client likes gardening, buy a subscription to a gardening magazine. The client will think of you each time the next issue arrives.
9. Give them a calendar (but not one with your branding).
The client will be reminded of you for the next 12 months.
10. Hold an event.
It could be any type of event, such as paintball, a golf day or indoor rock climbing.
11. Call them!
Sometimes the best thing you can give somebody is your attention. It’s not a sales call. Just ring and have a chat. Tell them you’re calling all of your clients to wish them a Happy Christmas.
12. Give them a massage voucher.
Who doesn’t like a good massage?
13. Buy them a book you think they’ll like, and send a note explaining why you chose it.
This is a great way to create a personal connection. Or, buy them a Kindle and load it with some books you think they will enjoy.
14. Send them a handwritten note thanking them for their business and wishing them a Merry Christmas.
What matters is not how much money you spend but how much thought you put into it.
You can even send a gift to potential clients. I once received a small Christmas gift from a printer I’d discussed several projects with but we hadn’t ended up using them yet. I was very impressed. The little trinket they sent me still sits on my desk, and it ensures I never forget them.
Remember to see this as an opportunity to really connect with clients and potential clients, and not as a marketing opportunity (though somewhat paradoxically, making a genuine connection with your clients is great marketing).
Don’t invite them to an event and give them a speech on your products for next year. Don’t send them stationary that has your branding all over it. This sends the message that you’re trying to use Christmas as a marketing opportunity, not to create a genuine connection with your clients.
And as a final tip, do not do this:
Don’t give your clients a discount voucher for your own products or services. So uncool.
It shows a complete lack of thought and also a desire to try to make money out of your clients rather than giving them something with no strings attached. This happened to me once. I was not impressed.
I wish you all the best for Christmas.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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