Here’s How You Can Have a Win Over the Donald Trump’s of The World


Here’s How You Can Have a Win Over the Donald Trump’s of The World

Let me start by acknowledging that I understand you may or may not like Donald Trump and of course the opportunity to interact with him or to provide a service to him, is probably not on the cards. For now, disregard what Donald Trump says and consider only how he behaves.

Donald displays a ‘D’ Style behaviour. D is one of the 4 DISC behavioural styles that humans use and like all 4 styles, people who have a natural D Style Behaviour, have strengths and weaknesses. There are many extremes of each style so if you’re concerned about being compared to Donald Trump – here’s a few more D Style’s that you might feel better about identifying with;

  • Ita Buttrose                              
  • Eddie McGuire
  • Jeremey Clackson
  • Judge Judy
  • Madonna

All 4 of the DISC styles have preferred was to communicate and when we understand the 4 styles we can adjust our communication to increase the chance of selling an idea, a product or a service to them. If you’re not a natural D Style communicator, consider adjusting your style when you are with a D Style customer and you may be surprised at how positive the experience can be – for them and you.

How to Identify a D Style Customer:

They talk fast and make quick decisions. They know what they want and prefer to be in control of how they get it. They like competition, being challenged and leading the way. D Styles have a strong drive to win and are task focused which can have other styles consider them as blunt or abrupt.

D styles have little time for social chat unless it is about them and their causes. D Styles like to take action and seek to bring the right people under their control who can handle the details. D Styles demand as much of themselves as they do of others.

How to win over a D Style Customer:

Get to the point. Small talk and small details are not important. Confirm how the product or service will improve their lives or help them to get ahead. Enjoy the battle with them but let them have a “win”.

D styles rarely take things personally and they believe that there is strength in speaking your mind. Let the D Style customers lead the conversation and remember to acknowledge their knowledge or expertise.

Tips to remember:

  1. All 4 of the DISC styles have their own advantages and disadvantages
  2. With conscious effort we can all use all 4 styles, it’s just that 1 style will feel more natural and take less energy.
  3. Rarely is anyone 100% one style.

Knowing your style and how others may perceive you is the single most valuable tool you can have in any business situation. Give yourself and your team the best chance to have customers lining up to do business with you by learning and mastering the DISC behavioural styles.

Extreme D Styles like Donald Trump can be won over, you just need to understand their style and adjust your communication to give them what they need, so you can get what you want.

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