Over the last few years, I’ve created a lot of content. I love helping businesses…
What’s Your Point? How To Make Sure Your Blog Has Meaning
It wasn’t long after I started officially calling myself a writer that I had my first big knockback.
I’d submitted an article to my editor that was chock full of passion and it was almost immediately and crushingly rejected. At first, I couldn’t understand why. As usual, I’d poured everything I had into creating a thoughtful and well-written blog piece, which in the end, it was both of those things.
What I soon came to realise was that it lacked something far more important than correct grammar or good sentence flow. It was completely missing a reason for being. It was a great story, but that was all.
When you’re creating articles or blogs or writing for business, without a reason, there is no point. In this instance, I was lucky because I had an editor whose job was to make sure the articles going live were top quality.
How can you make sure your writing has a reason?
Most Small Business owners out there who are blogging for their business don’t have access to an editor. When I’m writing for my own sites, I don’t either.
So, I’ve put together some steps to work through before hitting the upload button on your latest literary masterpiece:
1. What Is the global purpose or your blog?
First and foremost, what is your purpose? Before any writing takes place, you need to know why you are doing what you’re doing. And be honest about the reasons. Is it purely sales? Or is it educational? Is it both? Maybe it’s just for entertainment, which if it’s for business, still needs a reason for existing.
Whatever the case may be, if you don’t have a purpose it will become very difficult, very quickly to maintain quality and consistency.
2. How does this piece fit with your global purpose?
Once you have a global purpose, think about how your next piece fits in with that plan and how you can get the most out of every word. I’d been writing for Smallville for around two years when I used those articles to form the basis for my book, Once Upon a Time in Small Business.
Currently, I’m working on some e-books and courses, so a lot of my blogging and articles are based around the topics of those projects. Every word you write should be working for you.
3. What is the purpose of this piece?
Now that you have an overall plan you can start to think about the purpose of the individual piece of writing. What is the main goal you have for this piece? What is it that you want your audience to get out of it?
4. What are your key takeaway points?
Once you have a ‘why’ for your blog or article, next, write down your key takeaway points and then start building the body around those points.
5. Have someone else read your work?
Finally, once you have written your blog or article, make sure someone else reads it before you go live. If you have access to an editor, great! But if not, don’t just shoot it off to anyone. Ideally, this person should be impartial, have experience in or at least a good understanding of what you are trying to achieve. And, most importantly, has the ability to give you honest and valuable feedback.
Back to my earlier article … With the feedback I received from the editor, I re-wrote the story, with purpose, and it ended up being one of the most viewed and shared pieces I’ve ever published online.
A great story is a great story. But a great story with a strategic point gives your work meaning, and with meaning comes connection.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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