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What Visual Models Are and Why You Need Them?
Want to make a massive impact and become the go-to expert in your field?
A great way to do that is through visual models. But I get a lot of questions like, “What exactly is a visual model?” and “Why would I need them in my business?” So, in this article, I’m going to share with you what visual models are and how you can use them in your business to elevate yourself as the go-to expert in your niche.
A visual model translates what’s in your head into a picture.
Creating a visual model is translating the spaghetti mess in your head into a simple and easy to understand picture. Typically, these pictures are like diagrams, made up of simple geometric shapes and in some kind of visual metaphor.
For example, a linear set of arrows from left to right to signify a series of stages or steps people move through:
Or a set of interconnected shapes to signify parts that contribute to a whole:
Why is it important to translate what’s in your head into a simple picture?
When your audience and clients are super clear about what you do, they promote you to other people, and they are more likely to become raving fans of you and your work. If you want your audience to be clear on what it is you do, you’re going to want to distil it into a form that is easier to remember and digest.
You’ve got so much going on in your head, years of experience, knowledge, training etc., that you can’t just take this information directly from your brain and transplant it into someone else’s. But you can make it simple and clear by using a visual model.
Ways to use visual models in your business:
Using your visual models in the acquisition of new clients.
Why should anyone work with you? What are the benefits of working with you? It’s all very well and good to be able to say, “Hey this is what I do, and it’s awesome.” But people don’t buy because of what you do (well, mostly), they buy based on the benefits they’re going to get (plus feelings).
When was the last time you saw an ad for a computer that talked about the computer’s specifications? They almost always show you the kind of ‘life’ you’re going to have with this computer. The fun, the freedom, the productivity; they focus on the benefits to you, not the features.
You could list all your benefits off one by one in a bullet list to potential clients … Or you could make a sexy and memorable picture. For example, say you’re out to coffee with a potential client and let’s say they’re pretty upfront, no-nonsense and they ask, “Why should I work with you?” You can whip out the trusty old napkin and pen and draw them a picture saying, “Well, when you work with me and my proven system, these are the benefits you get….” Pretty neat, huh?
Leveraging your visual models.
Visual models can then be used in so many different ways in your business, below are just a couple:
- Writing your book or your course.
Whether you have dreams of launching an online course or penning your first book, with visual models at your side you can quickly and efficiently order all of your intellectual property into a format that makes writing or course creation a breeze.
I wrote my first book in three days because I just laid out my models and wrote about those. Easy peasy.
- Content marketing.
You can also craft a series of content pieces about your models. Usually, it will be N+1 (the number of elements in your model + 1). For example, a visual model that has 3 elements can be broken down into 4 blogs, articles, videos, etc. Here’s what I mean:
- Overview article, introducing people to the model and to the series.
- Element number 1.
- Element number 2.
- Element number 3.
You could do this with a video series, podcasts and more! If you have four models all with a minimum of three pieces each, that’s at least 16 pieces of content right there!
There you have it. That’s what visual models are, and I’ve outlined a few key reasons why they are so great to have in your business.
Are you keen to create visual models? Do you want to become the go-to expert in your niche? I’d love to know. Let’s chat in the comments below.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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