What Can You Learn From the Avengers to Help You Lead Your Business?


What Can You Learn From the Avengers to Help You Lead Your Business?

What do you have in common with the God of Thunder? More than you might think – no, not the ability to hold the ‘hammer’ but the will and strength to run a super Small Business. Here’s what you can learn from The Avengers to help you lead your business.


Tony Stark is the brash member of the group, and sometimes you need this in business. Sometimes you need to get out there and show the world what you can do.

What’s the point in being the best if nobody knows about it?

So, what do you offer that not enough people know about? How can you reach more people by playing a bigger game and lead your business to greater success?

Captain America

Captain America is the responsible and careful leader who sets out the plan and lets the team take action. He’s careful and methodical when some of his team are less so. You should always have a plan and work with your team and clients to implement it.

The Hulk

Sometimes you just need brute force. Sometimes you have a looming deadline, or perhaps you’ve overcommitted yourself. Or maybe you’ve had an unexpected project come in from a regular client, and you know you have to take care of them.

At times in small business, the only way through is throwing resources at something and smashing through it: extra time, extra money, or both.


You have to know when to bring the thunder in business. I like to consider myself a very professional business person who is easy to deal with and very helpful to our team, clients and suppliers. But that doesn’t mean I’m a pushover.

When the time comes, you must be prepared to stand up for yourself and your business if you are being challenged and you know you’re right.

It doesn’t happen often, but you must be strong when it does.

Black Widow and Hawkeye.

These are the two warriors who are not blessed with super powers or abilities, yet both make powerful contributions to the team. One of their biggest strengths is their loyalty to each other, both at different times having risked everything to save the other. Loyalty is hugely important in business.

It’s easy to love your team and work well together when things are rosy, but how do you function when things get rough?

Many talented teams have fallen apart during tough times because, rather than helping each other, personal agendas took over. We all know problems are inevitable in life and business, and this is when it’s more important than ever for you and your team to get behind each other.

Nick Fury.

It’s important for every team to have a leader who can bring them together.

Fury knows when his team of misfits work as one they are the most powerful force in the world, but he also knows they are a bunch of strong-willed individuals with vastly different personalities, skills and backgrounds. It’s his job to keep their energies focused in the right direction.

If you have a team, you will need to play this role from time to time.

You will need to know when to push them, when to bring them together, and when to let them go their own way.

You must also understand each person’s personality and how to get the best out of them. This will help you see the best in each individual and lead your business with conviction.


Okay, so Loki is not actually an Avenger, and sometimes it’s even hard to tell which side he’s on. But he is the Asgardian God of Mischief, and always seems to be enjoying himself no matter the circumstances.

This is a great reminder that, as important as your business is, you should never take things too seriously.

Working hard is just the price of admission for Small Business, but don’t let it get too much for you – always remember to have some fun along the way.

Adopt the positive qualities of these champions and you will be armed with a bunch of great leadership tools, so go put on your superhero cape and Avenge your business!

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