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How Visual Models Create Raving Fans
Raving fans can be great for your business. They provide a referral network that promotes what you do to others.
There are many ways to get raving fans, including being very good at what you do and providing results. That works best in a one-to-one scenario. But how do you scale that? How do you create raving fans in a one-to-many setting?
People remember visual models.
In this article, I’m sharing with you the three ways that adding visual models to your business can help turn people into raving fans.
If you’re running workshops, webinars, doing videos online, anything that requires communicating one-to-many, you want to be able to quickly and easily share with your clients what you do, in a way that will stay with them.
In an article in Information Visualisation (2006), Martin Eppler breaks down a variety of different visual ways of learning and how they are applied in learning environments. According to Eppler, the advantages of using visual models like this are that they are easy to understand and have a high chance of being remembered.
So, if you want what you do to be remembered by your participants, visual models are the way to go. In my workshops, people are able to recall visual models they have seen far more effectively than any other kind of information.
The 3 top benefits why visual models create raving fans:
1. With clarity comes great power.
When you take what is in your head and turn it into visual models, you become clearer. And when you are clearer, so are your clients. And more than that, visual models mean people are more likely to remember what you share with them, which means the clarity and impact you can have lasts longer.
When your clients have clarity, they have confidence in you and your work. Which means they’re more likely to be raving fans.
2. A trusted roadmap with repeatable results.
Have you ever signed up for an online course and all you got was videos that were hours long with no perceivable structure? Or gone to a workshop that just was just a lot of words?
There have been times when I’ve signed up as a client, only to feel like the facilitator had poured a 5,000-piece puzzle over my head and expected me to figure out how it all fitted together; without giving me the box showing the whole picture. It’s frustrating and overwhelming and to be completely honest, I don’t have time for that stuff. Those are the courses I never finish; that I ask for refunds on. And I don’t think I’m that special.
By giving your clients a clear roadmap, you empower them to be able to see the journey ahead of them. It creates trust. They feel like they can trust you to guide them. They know where they start and where they’ll end up if they follow the steps ahead of them. Which means, they are more likely to stick with it and do the work.
Getting results for your one-on-one clients is much easier than it is for your one-to-many. If you want to continue to get great results for your clients when you scale up into one-to-many products, having visual models can make all the difference.
Why? Because visual models give your clients the clarity and roadmap I mentioned above, they’re more likely to follow through to completion of the program or process, which means the results are pretty much guaranteed. Clients who get results are more likely to be raving fans.
A recipe for powerful raving fans.
So, to recap, visual models, help create powerful raving fans by giving them:
- A roadmap
So, if you’re looking to improve your referral network through raving fans, it’s time to get cracking on creating those visual models.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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