Video content has become crucial in any digital marketing strategy... but why? In this video,…
(VIDEO) Do You Know How Your Customers Actually Buy From You?
The path to purchase is the process that your customer takes to buy your product or service. This might take 3, 8, 15 touch points with your brand on different channels before they actually notice, recognise, consider or take some sort of action. Do you even know what YOUR customer needs to do to buy from you once they have seen a trigger such as an ad?
Don’t make assumptions based on guesswork. Understanding this one thing can add a lot of additional sales to your bottom line and here are some insights into where to start.
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