In my Part 1 article of this series, I broke down the first two Google…
Tips to Write Amazing Content by Google’s Guidelines – Part 1
You already know that, if you want to grow your business or blog, content is crucial.
Naturally, you want your content to rank well in Google. But a big challenge for bloggers and business owners is writing content that is Search Engine Optimized (SEO). There are tons of resources out there talking about the SEO practices, such as writing meta tags, but not nearly as much, that can explain what Google really wants from your content.
Until now …
Last month, Google released a style guide to improve the digital content that its own developers publish. From there, it’s a straight line to the realisation that, to rank well, we should adhere to the rules Google sets for their own developers when writing a content post.
In this article, I’ll break down the first two of their guidelines into easy to digest tips for writing awesome web content. See Part 2 of this series for my break down of the final two guidelines.
Tip #1 – Write like a well-informed friend.
It’s no secret that Google values accessibility; they have an entire website, which states from the outset that, “Everyone should be able to access and enjoy the web. We’re committed to making that a reality.”
In their guidelines, they recommend avoiding industry buzzwords and technical jargon. Instead, act as if you are a well-informed friend helping the everyday person achieve what they want. The people who read your blog will come from a range of backgrounds and may not be native English speakers. Consider this and try to avoid slang. It’s important to cater for everyone.
On another note, Google’s crawlers are getting smarter, but the scope of your vocabulary won’t impress them. The key takeaway is to write concise content that can be understood by everybody.
Tip #2 – Language and grammar for SEO.
The guidelines include a topic that’s rarely been acknowledged by Google until now, spelling. While this might be a slight to Australian copywriters, put aside your indignation.
Google is recommending that you use the American spelling in cases where it differs from British spelling (i.e. with SEO, you should optimize – not optimise). They’ve also recommended that if you find yourself in doubt, see their word list or use the Merriam-Webster Dictionary as your American spelling guide.
As for writing, make your content straightforward with short, easy-to-read sentences. Saying more with less is an art but once mastered, it will make your writing more readable and effortless to comprehend.
Speaking of comprehension, let’s talk capitalisation. This is a key way to create a reader-friendly article. Here are a few tips:
- Don’t use all-uppercase for emphasis.
- Follow the official capitalisation for the names of brands, companies, software, products, services, and the like.
- Use a lowercase letter to begin the first word of the text immediately following a colon (:). Unless the text is one of the following: a proper noun, a quotation, an item in a bulleted, numbered, or definition list, text that follows a label, such as a Caution or Note or a subheading on the same line as a heading.
Studying Google’s guidelines is a fantastic opportunity for content writers to get ahead. If you want to rank well in Google, there’s no better source to instruct you than Google itself. And what they’re telling you right now is that you can make your content meet their standards.
Think accessibility. Google reaches just about everybody who uses the web and while it’s unlikely you can do so to the same extent, writing content that works for everybody is something you can do to ‘maximize’ your audience. And yes, that’s right, ‘maximize’, not maximise. Spelling is an important aspect of your SEO. Brush up on your language skills and remember the resources I’ve linked to in Tip #2 if you get lost. You need to be concise and accurate, not only when it comes to spelling but across all aspects of your articles.
If your goal is to improve the rankings of your content, then these first two tips along with my easy to digest breakdown of the final two tips that I will share with you in my Part 2 article of this series are all crucial steps for you to follow.
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