Kelly Myers shares and discusses five marketing trends, which you can build into an overall…
The Latest Trends When It Comes to Websites
Your website is one of the most significant players in your marketing strategy.
It is the only piece of content that you completely own and control, and yet I see so many businesses seemingly content to ignore their website and leave it sitting stagnant for years on end. Well no more!
Marketing is changing, content is changing, and chances are your website needs updating.
To help you figure out exactly how to bring your website into the 21st century, I’m going to share with you some of the latest (and some of my favourite) trends when it comes to websites:
Video is the future.
When you think of a website you might imagine a bunch of pages filled with written content, and whilst that’s certainly an option (and not a bad one if you have a good writer on staff) that’s not necessarily the norm anymore. Research shows that by 2021, 82% of web traffic will be video and if you take a look at the some of the top performing websites you’d agree with that research.
Video is a simple, entertaining way to convey information that might be too complex or lengthy in a written format. It also gives you the chance to capture your visitor’s attention from the get-go, giving them a feel for your brand, and helping to entice them to explore further.
Images front and centre.
If you don’t see a video on a website’s Home Page, you’ll almost definitely find a large, bold graphic demanding your attention. Whilst this isn’t necessarily a new trend, it’s not one that’s slowing down anytime soon.
They say a picture is worth a thousand words, but really it’s just a good way to break up some text and make your web pages more visually appealing. Whether it’s a picture of a product, an infographic, or a promotional poster, adding pictures to your web pages will help the journey through your website flow.
This trend is definitely one of my favourites. A visitor’s journey through your website should be as seamless as possible; you don’t want to give them any barriers to move forward, in fact, you want to invite them at every opportunity to click on another page, read a blog, or sign up to a newsletter.
The main aim of this is to keep people in your ecosystem for as long as possible and with all the businesses grabbing on to this new trend, it’s pretty clear that it works.
Company quote or motto loud and proud.
This is a big one, and from a communication standpoint, it’s pretty effective. Plastering your brand’s mission statement in bold letters across your Home Page or at the top of your About Page instantly gives visitors a feel for your business and lets them know what you’re about, and how your products or services can help them.
If you’re looking for a simple, no fuss way to get your message across to your clients then this is definitely a bandwagon you want to jump onto.
Okay, I lied before, this trend is actually my favourite. Anyone involved in any sort of marketing sphere would know that the way audiences are looking to interact with and communicate with businesses has changed. They’re not looking for catchy slogans or lofty company promises; they want businesses that add value to them, and one of the easiest ways to do this (pre-purchase) is through custom content.
Websites are evolving to offer more than just information on the business and the services or products they offer; websites are now ‘hubs’ for value-adding content. Whether this is:
- A blog series they can access for free.
- A how-to tutorial video.
- A podcast series.
- A list of tips and tricks.
- A handful of inspirational or informative posters and stickers that they can download.
- A short eBook they can access through your site.
And so on and so on, I really could go on forever!
The format will, of course, change based on the audience you’re looking to interact with, but the point is that clients are looking for value-adding content they can explore and enjoy before they decide to purchase. There are a lot of businesses and websites offering them just that, so this is one trend that I would definitely look at adopting sooner rather than later.
So there you have it, my favourite website trends for 2018. If you’ve been scratching your head, wondering why your website isn’t getting the hits you want then try out some of these trends over the next few months and see what a difference a little website TLC can make.
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