A client was in stiff competition for a large corporate gig and we know how…
The 4 Key Models You Need in Your Coaching Practice
In an information-soaked world, how do you get your expertise out there in a meaningful way?
How can we make sure that our clients have the best possible chance of getting the results we’re promising? In an article in Information Visualisation (2006), Martin Eppler breaks down a variety of different visual ways of learning and how they are applied in learning environments.
According to Eppler, models are used “To memorise the key elements of a method or concept by placing them meaningfully within a fitting graphic metaphor that shares one or more properties with the topic.” The advantages of using visual models like this are that they are:
- Easy to understand.
- Moderately easy to create.
- And have a high chance of being remembered.
One thing that we often leave out in coaching business or expert or thought leadership practices is using these visual models to our advantage. We know our clients are overloaded with a million different pieces of information daily, so how do we make sure that what we’re teaching has a better chance of sticking?
In this article, I’m going to share with you 4 models that I believe are highly effective and needed in most coaching and thought leadership businesses:
1. Success model – Shows what it takes to achieve the success the client wants.
A success model depicts the result that your client wants and makes clear what ‘success’ looks like for them and shows them how to get there. You can easily brainstorm your own by thinking about what are the obstacles that get in the way of your client achieving success and flipping that obstacle into a ‘success criteria’.
For example, an obstacle might be that your client doesn’t have enough time; they are time poor. In order to switch that into a success criteria or a key for success, we would say, “Time rich.”
Here is my success model:
2. Educate model – Educate your clients with a powerful structure.
Educate models show your clients the journey rather than the criteria or the keys for success. This is more the how. When we unpack our educate models, we like to show clients the journey from where they start to where they’ll end up.
Here is my educate model:
3. Excite model – Your excite model excites and inspires your clients to take action.
Your excite model is another journey model, but it’s different from the educate model in that it’s less about the process of how and more about mapping out the big picture journey, i.e. getting clients excited about the path that they’re on.
So, you might have ‘Newbie’ as your starting position, but where your clients actually want to end up is as a ‘Thought Leader’.
Or maybe they’re in ‘Chaos Mode’, and they want to end up at ‘Nailing It’, like in my example below:
4. Yes model – Has your clients saying, “Yes, yes, yes”, to the obvious benefits of working with you.
What are the benefits of achieving the result that you’re providing? You want something simple that they can understand quickly.
This is my yes model for working with me on creating intellectual property (IP) assets:
Give your clients the best chance at success with these four IP assets.
There you have it. As Eppler says, visual models like those above help people to, ‘organise content meaningfully’ and when our clients are already inundated with so much information already, it’s important (and great for business) that we stand out from the crowd with simple, elegant visual models.
What do you think? Are there any visual models that you think are key for coaching and thought leadership businesses? I’d love to know. Let’s chat in the comments below.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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