If you’re in the majority of Small Business owners who struggle with making technology work…
Technology Change is Inevitable
Technology change is inevitable, but people are still people, and they need your help.
Are you keeping up with technology change, or casually letting it pass you by?
Time, circumstance, opinion, law, the weather and many other things change almost continually. It’s one of the fundamental constants of our existence, along with death and taxation.
We’re all subject to it, and if you ask me, it’s a tiny bit (That’s British Understatement ) scary at times, especially when what’s changing is something you don’t really understand.
THE TECHNOLOGY REVOLUTION
It’s easy then to shy away, perhaps hide in the corner and hope you can ignore it. And I suppose for some things, you can. But when it comes to the technology you use in your business, failing to keep up can be an expensive mistake, because change is inevitable.
You are of course in a race and keeping up with the Joneses should be mandatory. Granted, this isn’t a daily activity, but it’s something you should review annually. Without this, the competition has the opportunity to jump ahead, wowing prospects with better services and superior customer experience.
NO TIME TO BE SLACKING OFF
As I wrote a few weeks ago, times are a little tough, but the sun will come out again. When it does, it would be best if you were well positioned to leverage the opportunities. History does tend to have a habit of repeating itself. And the last time technology advanced so rapidly; there were a great many casualties. Many long standing businesses either ignored the change going on around them, or perhaps didn’t understand the implications. And their names have now disappeared or have passed into obscurity.
A “Kodak moment” used to be a delightful marketing idea. It was a memorable phrase uttered just as the camera clicked and the image was captured on film. Its meaning has changed though in recent years, now referring to the most fleeting of moments when a business can choose whether to be part of the bandwagon or to spend eternity chasing it.
Happily for small businesses, while they may lack the resources of the big guys, they can be far quicker to respond to change. This means more “agile” (Yuck!) as I keep hearing and better able to leverage opportunities.
BACK TO BASICS
Such is the commentary coming from our elected representatives and the press. They all encourage this sense of agility and to get involved in digital transformation and digital disruption.
Of course, it’s a load of old tosh for the most part. These are phrases coined by whoever, and the ideas behind them are no different to anything that’s gone before. In fact, if we go back to basics and use a structured, human-centric approach, we find the scary complexity of the computing world is not that challenging.
The capability of computers, the cloud and the many devices, may have changed incredibly in just the last few years. But if you’re looking at the technology, you’re missing the point. It’s all really little more than a big toolbox you can use to solve your problems and those of the people you serve.
Focus on them, and you won’t go too far wrong.
AND THAT’S ALL HE WROTE
And so it is that it’s time for me to acknowledge the change in my life. Over the last 12 months, I’ve written 25 articles for Smallville, sharing my love of all things innovation and technology in the hope that you’ll avoid the common mistakes and perhaps start to practice a little of what I preach.
But it’s time for me to take on new challenges helping software innovators bring their ideas to life, and perhaps even to join their ranks and create my own little bit of human-centric disruption. So, I wish you all a very good Christmas, New Year, and a successful, profitable and above all, happy and enjoyable 2020 and beyond.
Thank you so much for reading
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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