I’m in the process of moving house. To say the process is stressful is an…
How to Systemise Then Humanise Your Coaching Process
As coaches, we love to be responsive to our client’s needs. Individually, this can be managed on a one-to-one level, but when you want to expand to one-to-many programs, you need to put the complex web of your thoughts and brilliance into a clear and concise framework. In doing so, your contribution will be magnified and your expertise leveraged.
I love frameworks and systems, and I think they’re key to creating great courses and programs. When I’m working with clients to create their courses and programs, one of the most exciting parts of the process is extracting all their brilliant expertise (which can be a bit of a jumbled mess) and organising it into memorable chunks. The result is a unique methodology that they become known for.
When you can demonstrate this methodology visually – like in infographics – it becomes even more powerful. You create your legacy, something you’ll become known for. Like Stephen Covey’s 7 Habits. Now, you don’t have to go overboard. It is the simplest of systems which will connect with people and last.
Is structure too “rigid”?
For some coaches, the idea of “structure” can seem too rigid. They want to feel in flow and responsive to their clients’ needs. So how can a structure meet both the needs of your one-to-one clients and your one-to-many clients?
Structure and flow exist on a spectrum. Once you’ve got a clear structure for your one-to-many clients, you can adapt it to be flexible for your one-to-one clients.
Are you going with the Flow?
At one end of the spectrum, you’re going with the flow. You’re connected and creating a personalised service – sometimes, this leads to going off on tangents, going round in circles and hours down rabbit holes. It’s inefficient and ineffective. Clients can feel confused and uncertain about what’s going on, where things are heading and how far they’ve come. Ultimately they may even question the value they’re getting.
Are you using a step-by-step Framework?
At the other end, you have a brilliantly designed framework and methodology, a step-by-step process. It works, and you can demonstrate consistent results. It’s effective and efficient. But rigidly adhering to it can get ugly.
If you blindly and rigidly follow the methodology and step-by-step process, even if it isn’t appropriate to the client, they can feel invisible and misunderstood.
The ideal is a blend of flow and framework. It’s a flexible framework, where you systemise then humanise. It’s the best of both worlds. You apply the framework to deliver consistent results efficiently and effectively, AND you stay open and flexible to adapting and personalising the process as you go, without going off on tangents! It can be a bit of an art, but it can be as simple as glossing over steps that don’t apply or that the client has already addressed (as long as they are not on the critical path or going to impact the overall results).
For example, the Share Your Passion 7 Stages of Course Creation clearly outlines the path of how a client gets the outcome they want – a suite of products that leverage their expertise and get consistently powerful outcomes for both one-to-one and one-to-many clients.
I follow the system AND for some people, I can move really quickly through the steps that are their strengths and go deeper on the areas that require more attention. With this system, I can easily move between one-to-many and one-to-one delivery.
Having a system that’s flexible has made my one-to-one work less stressful while still being responsive to client needs. Plus, having a system means I can easily deliver it one-to-many.
Do you have a framework in place? Is it flexible? I would love to know your thoughts and experiences creating frameworks for your business – share in the comments below.
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