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How to Create a Solid Foundation for Your Leveraged Course

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How to Create a Solid Foundation for Your Leveraged Course

What if you waste hours and hours creating a course and nobody buys it? What if you don’t love what you’ve created? You shelve it after one round and have not made a decent ROI for all those hours you spent creating it.

First thing’s first, you’ve gotta lay proper foundations to avoid these issues. This is Stage 1 in my 7 Stages of Course Creation and while you’re a smart business person and you might already have a grip on the things in this article, it’s absolutely essential that we make sure the foundations are solid.

If you don’t lay the foundations for your leveraged products like courses or programs, you won’t get the best ROI on your efforts. “What do you mean?” I hear you say. For example, let’s say you don’t love your course or program, and you only deliver it once or twice before archiving it as a “not-so-great product”. Think about all the time and energy you spent creating that product. You probably haven’t gotten the optimal ROI for all your hard effort, have you?

In this article, I’m going to give you the 3 key elements to laying your foundations so that:

  1. You’re creating a course that’s in absolute alignment with your values
  2. And you’ll be able to deliver it again and again, getting the best ROI
  3. It’s a course your clients want and need

While I’m all about speedy creation, skipping the first stage in course creation isn’t a shortcut, it’s a recipe for disaster. So, let’s get to it. What do you have to have nailed?

What’s your big WHY?

First, revisit your big WHY. Creating a course is serious product development. So, let’s get serious about making sure your purpose is aligned with your business and course.

So what is your purpose? What are you passionate about? What could you spend all day long doing with a smile on your face? What ideas, activities, challenges do you get out of bed for, and would happily keep you up all night?

If you’re feeling a bit stumped try answering these questions as a journal exercise:

  • If you didn’t need money, what would you spend your days doing?
  • When this lifetime is over, how do you want to be remembered? What will be your legacy?

WHO do you serve?

Next, let’s talk about WHO you serve. For your course, your target audience might be different from your 1:1 clients, so it’s really important to review your Ideal Client Avatar.

Many people have resistance to defining who they want to work with. They feel constrained and restricted by narrowing down their audience down to their Ideal Client Avatar. It brings up fear and scarcity. Choosing an Ideal Client Avatar is not taboo like choosing a favourite child. It’s going to be okay. Really. It is.

Defining your Ideal Client will not limit you. It’s quite the opposite.  It empowers you to own your zone. The more specific and clear you are about who you want to work with, the more they will feel like you are the right fit. That you are the one that can help solve their problems and provide the solutions they need.

Questions to ask yourself:

  • What are your ideal client’s problems?
  • What is their greatest fear?
  • What do they want?
  • What is their greatest aspiration?

Now, you’ll want to get out of your own head a little bit. Sure you can have a pretty good idea about who is your ideal client, but you’ll want to test and refine that. Put your feelers out into your networks. Conducts some market research interviews – in-person, over the phone, or over Skype are best. Record them (you’ll need permission to do this). Listen to the language the people you interview use. You will probably hear recurrent words and phrases that you hadn’t necessarily thought of. Use those words and phrases to refine your Ideal Client Avatar.

When you know who your client is, their problems and fears, wants and aspirations, you can craft a course that speaks directly to them. They feel understood and connected and that you know who they are and exactly how to help them.

WHAT Solutions Do You Provide?

And finally, let’s get clear on WHAT you’re providing. Look at the intersections between what you’re passionate about and your purpose and what your Ideal Client’s problems are.  What solutions can you provide that would resonate with you and your values as well as provide the outcomes your client’s desire?

It is so important to be clear about this because your clients aren’t Googling you or your business name, you want them to be able to find you and your course. When they’re Googling, they’re researching their problems and they’re looking for what they think will be their solutions. So you have to be able to talk to them in a language they understand so that they can find you.

With these three key foundational elements done you are on the right path to creating a successful and fulfilling leveraged course – which is great news for you and your business.

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