How To Get More Search Engine Visibility For Your Business


How To Get More Search Engine Visibility For Your Business

Having your business’ website rank high in search engines is probably the most important thing your website will ever do. But if you have a website you’ll know that it’s not something that just happens. Just having a website doesn’t guarantee you’ll rank in search and that’s where search engine optimisation (or SEO) comes in – basically it’s what you need to do to make Google and other search engines love your website and rank it in the results when someone searches.

SEO is a very complex and time consuming undertaking that can be outsourced to professionals for a monthly fee. But in this article I’ll cover a few simple ways you can make search engines love your business yourself, without involving your website developer or SEO specialists.

1. Publish Quality Content Regularly

Google loves websites that are regularly updated with fresh new content and you can do this easily by creating and publishing articles using the blog area of your website. Content that provides value to the reader helps improve your credibility and also provides search engines with content that they can index and rank in search results. Basically, if you want to rank for a search term, then write and publish at least one quality blog article about that topic. Get in the habit of creating and publishing content, at least monthly, weekly if you can, and even daily if you’re super-human.

2. Content Optimisation

Search engines need your help to rank the pages of your website. This is where metadata is important. Metadata are tags that you apply to your content that helps search engines determine what your content is about. This is an easy task to complete if your website’s content management system has the functionality. If you have WordPress as your website CMS, then a plugin like SEO by Yoast can make this task simple and straight forward. It can just be an extension of creating and publishing your content, but will make an enormous difference in how search engines value the pages of your website.

3. Image Optimisation

Just like content being ranked by search engines, so do your images. To make sure your images are search engine optimised name them using real keyword rich file names and insert “alt text” when adding to your website. This helps search engines catalogue the images on your website as well as adding even more value to the keyword search terms you want your website to rank.

4. Make Your Content Shareable

Every time someone share’s a page of your website, something called a ‘backlink’ is created. These backlinks help improve your site’s credibility in the eyes of Google and other search engines. If more people share your content, then it must be good, and search engines will treat it with the respect it deserves. See, Google is in the business of delivering quality content to the people that use its search application, and backlinks gives your content the proof it needs.

5. Optimise Your Social Profiles

Not all search engine optimisation is done on your website; social media is fast becoming the new-age search engine. YouTube is the number one search engine for how-to videos and product reviews, Facebook is the platform where people search for local businesses; LinkedIn is where people search for information about professional services and Pinterest even offers visual search options. There is no surprise, then, that traditional search engines have started to crawl social media content and index content shared by people and businesses. If you want to have access to an even larger potential audience, you should optimise your social media profiles with complete details, such as a short description, location, type of business or industry, etc. The more information you provide, with a few quality keywords included, the higher your chances of being found on Google and other search engines.

6. Directory Listings

Another place that people search for businesses like yours is in online directories and forums. Some of the top online directories you’ve probably even used yourself, like Gumtree, TripAdvisor and TrueLocal. Besides making it easy for prospects to find your business, these all provide “backlinks” to your website and help Google and other search engines rank your website. The better quality backlink the more value you’ll receive towards your search engine ranking.

TIP: When submitting your business information to online directories, make sure you are consistent with your business details and address.

These are just a few simple tasks that you can do yourself, with very little technical skills, that will make an enormous improvement in how Google and other search engines value and rank the pages of your website.

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