In this very special episode of the Business over Breakfast podcast, Andrew’s flying solo and…
Reflections on Having a Weekly Podcast for One Year
I’m not an expert on podcasting as a medium, but it’s been a great way to share my zone of genius.
Having had my podcast for over a year, I wanted to share some of my observations about how it’s worked for me. I know many podcasts don’t make it beyond a handful of episodes. Recording, editing and uploading can take a decent chunk of time that most business owners can struggle to commit to among their other activities.
But now, over a year in and consistently publishing weekly shows, I thought it would be useful to share what I’ve learned along the way and how I’ve managed to do it:
Get help with the tech.
Podcasts are a fair chunk of work, especially in the back end. While you’re totally smart and you could work it all out yourself, long-term, it might not be the best use of your time. I have a lot going on in my business already. I could have learned to do it myself. But I wouldn’t have done it consistently.
Instead, I outsourced it to a team member with experience in podcast production. And I do think that’s been a huge contributing factor in the consistency of the podcast.
Batch record, even interviews!
I’m a big fan of batching anything I can. Batch recording solo shows is a relatively straightforward process. You block out time in your calendar. You plan your episodes. You record. Easy. But what about if you have an interview-based show like mine? Can you apply the same principle?
Early in my podcasting journey, I was booking in guests whenever I had a gap in my calendar. I soon realised that this was a recipe for chaos. With my days interrupted and with an erratic flow of guests, there was a small blip in the consistency of my podcasts; a week that we missed because I didn’t have anything ‘in the can’.
At the We Are Podcast conference, I had the pleasure of hearing podcasting legend John Lee Dumas speak about how he manages to put out a daily podcast. And his solution was so ridiculously simple I had to kick myself; he batch records his interviews.
So, I started implementing a similar system. One day a month is my ‘podcast recording day’. I have my calendar open for podcast interview bookings on that day only. I can easily get between 5 to 6 interviews over the day, meaning that my podcast producer and I always have enough content for the next month and enough of a buffer that if something goes wrong with an episode, we aren’t left hanging. It’s a great system, and I love it.
Interviews are a great source of collaboration.
I love the interview style of my podcast. I love how my audience gets to benefit from the wisdom of others. I have met and talked to so many amazing business people and have forged new friendships and collaborations through my podcast. While I started my podcast journey as a way to nurture the portion of my audience that preferred audio content, I soon learned that one of the massive benefits for me was the relationships it would create.
So, if you’re hesitating about having interviews on your podcast, for me, it’s worked out great. My audience gets so much value from these people, and we’re building up a community.
A rising tide raises all ships.
Those are a few of my key lessons from having my podcast for a year. I’d love to know, did any of this resonate with you? Let’s chat in the comments below.
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