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Powerfully Connect This Christmas; Show You Care With a Tangible Card
Yes, many of us have simply fallen out of the habit of sending letters and personal, tangible cards to others via the mailbox.
It saddens me when I think about this. We have lost a very personal and heart-warming method of communication and replaced this with the social media post or e-card. Yes, its quick, instantaneously sent, emoticon or gif rich but almost instantaneously forgotten!
Let us briefly reflect on traditions lost but also consider new opportunities this may bring to connect.
Trip down memory lane.
I think back to the days, maybe as recently as ten years ago, when I took the time each year (in November or early December) to prepare tangible Christmas cards for friends, family and business contacts. This was an important tradition and ritual that involved handwriting a personalised note into each Christmas card and incorporating a letter about the year with photos of the family.
Many of my friends took the same effort to prepare these beautiful cards, and some just sent a Christmas card. All cards included a heartfelt message wishing our family joy and happiness over the Christmas period and wishing us health and happiness in the coming year or some such heart-warming message. From early December, through to Christmas, I would often find one of these cards in the mailbox.
I remember the excitement of opening the envelope after quickly perusing the back excitedly to see who the sender might be. I would then take the time to read the card, enjoy the warmth of appreciation flood over me at the thought that someone took the time to send me Christmas wishes.
The card would then be pegged onto a piece of tinsel strung up against a horizontal ceiling supporting beam separating the kitchen from the family room. This was a place central to the house where the whole family and visiting friends could readily view the cards we received. The cards stayed up until early January. Each time I glanced at the cards, I would get a wonderful and very real feeling of gratitude, appreciation and love.
Many families would remember a similar tradition, of receiving greeting cards in the lead up to Christmas. Some hung them on a tinsel string as we did, some hung them between the blades of Venetian blinds, and others hung them on specially designed Christmas card hangers made of fabric or various other materials.
The Venetian blinds and tinsel strings are empty!
Today our traditions are very different. There are no longer many if any cards to be found in the mailbox at Christmas time on birthdays or any other special days of the year. ‘The Venetian blinds are empty’, so to speak. Yes, we still exchange birthday cards and gifts and these cards will grace our homes for a while. But isn’t it a shame that we don’t have that tangible sharing of goodwill at Christmas like we used to.
Our lives are fast and electronic. But deep down I think many of us lack that stronger feeling of real connection with community at Christmas time.
Opportunities abound for those who dare to do things differently.
So, what would happen if you sent a real tangible heartfelt card to your friends, family and business associates this Christmas season? It may be the only real card to arrive in the mailbox for those special people in your life.
Imagine the impact this would have. Do you think you would brighten someone’s day? Do you think this card would be remembered and be perhaps a talking point for some time with family and friends? Do you think the person would be more inclined to feel great about their connection with you and your business? Do you think they would be more inclined to stay as your customer and advocate for you or your business, especially if they already were happy with the services or products you supply? The answer is, “Yes”, every time.
So, my challenge to you is to do things a little differently this year and send some tangible heartfelt cards that show you care and appreciate others. Fill the Venetians! Give cards for the sake of showing you care first and foremost, and be genuine and personal. Let’s fill those Venetians and strings of tinsel again and reap the benefits.
Watch how the act of giving lifts your spirits, lifts the spirits of those who receive your cards and the spirits of third parties who hear about your cards. Also watch how this simple act of appreciation helps you build stronger relationships, loyalty and advocacy and income for you as a person and for your business.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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