Through the Personal Branding Looking Glass


Through the Personal Branding Looking Glass

So, you want to be seen? You want to stand out from the crowd and create impact.

When it comes to becoming an influencer, there are three factors you need to consider to really rocket launch your personal brand, so you can become well known, well paid and wanted.

1. How your clients see you.

It’s funny how once people get to know you personally more; they get a whole new insight into what makes you tick. Those you get closer to (and there is no doubt when you are helping a client, especially as a mentor or coach, you are going to get to know each other quite well), have a special kind of view into your authentic brand.

If you want to package the real you, with all your natural skills and talents, one of the most powerful things you can do to ensure your personal brand is congruent with what your clients think of you, is to ask them. Ask your clients, what did I do for you? Ask them how you make them feel, what they value the most about you, why they chose to work with you?

Don’t be afraid to ask either. When you help others, they are extraordinarily happy to help you.

2. How you see yourself.

In the years I’ve helped professionals with their personal brand, the #1 reason why some brands just don’t seem to fire-up and take off as easily as they should, is totally down to self-belief. It’s not our fault that we self-sabotage. Our brains actually want to keep us safe, and it works hard to protect us from making a bad decision.

Not that packaging your personal brand is a bad decision, it’s just that the fear centre of the brain is concerned with what might happen when we start to stand out. In the natural order, anything that stands out is targeted. The bigger they are, the harder they fall! Our ‘itty-bitty-shitty-committee’ is constantly feeding our fear of stuffing up and being ostracised, shamed or punished.

Fear stands for false expectations appearing real though, so it won’t matter if you stand out and make mistakes. Mistakes are what makes you real, and a real personal brand is far more valuable than a fake profile.

Working daily on your vision of who you are, who you want to be and accepting that you are unique, worthy and capable of extraordinary things is vital for the speedy success of your personal brand.

3. How the market sees you.

The idea of having a ‘Blue Ocean Strategy’ was developed years ago, and it still makes huge sense to carve your own niche, finding that uncontested space in the market. Have you ever really considered your place in the market and how you want others to see your brand?

Auditing your brand presence in the market to ensure you have a point of difference and that your brand messaging is consistent is the foundation of good brand management. Consider setting up a Google Alert with your name and business name and using tools like SocialClout or BrandYourself to measure how your brand is tracking.

But more importantly, take the time to consider how you want the market to position you, without having to convince others of your differentiation means you will never have to compare yourself to others, and neither will your prospects.

As Jeff Bezos said, “Your personal brand is what people say about you when you are not in the room.”

Defining how you want the market to see your brand, will also help you create the right partnerships and lead to natural affiliations with referrals from the right sources because it’s far easier for someone to tell others what you do if you are 100% clear on that too.

Pick a unique selling point and stick with it.

So don’t be afraid to stand out.

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