How to Outline Your Expert Book With Visual Models


How to Outline Your Expert Book With Visual Models

Do you want a simple structure to follow to write your expert book?

Writing a book is a fantastic way to elevate your status as an expert. You can use it as a low-cost product to introduce people to you and your work. You can use it as a prize in giveaways, to give to potential leads at networking events or send it off to the media and more!

If someone spends several hours with your book and then decides to buy a premium product or service from you, they’re a qualified lead. What’s not to love about that?

But of course, many of us get stuck when it comes to what to write.

You could open up MS Word and start pouring out everything you know. But soon you’ll find that without structure, everything gets tangled pretty easily, and you and your readers will be confused.

The 4 models you can use to write your book:

The first step is to extract and organise everything in your head into a powerful and simple structure. I recommend turning what you know into at least 4 powerful ‘sexy’ visual models.

They are:

  1. Success model – The key ingredients your ideal client/reader needs to achieve their desired solution/end goal.
  2. Educate model – The steps you take them through to get there.
  3. Excite model – The journey of your ideal client from where they start to where they end up.
  4. YES model – The benefits your clients get from working with you and your proven methodology.

Once you’ve extracted these, then you can use them to outline your book. Here’s a rough idea of what your chapter outline might look like.

Book outline using visual models:

  • Introduction – Your story/introduction.
  • Chapter 1 – Benefits of what you do, your YES model. Gets the reader to say “Hell yes” to reading the rest of your book because they want all of the awesome benefits they’ll get.
  • Chapter 2 – Journey of an ideal client, your Excite model. Helps your reader work out where they currently are on their journey and where they’d like to get to. It also motivates them to take those steps.
  • Chapter 3 – Key things to master to achieve your goal, your Success model. Here you share the underlying principles that your readers will need to master in order to achieve success or their desired outcome from reading your book.
  • Chapter 4 onwards – Breaks down all the different steps in your Educate model. Your Educate model is the heftiest chunk of the book because it’s your signature system. It’s the step by step process of how you walk your clients from A to Z. There could be as few as 4 chapters in this section or as many as 8 to10 chapters, depending on how much content is in your Educate model.
  • And then, you tie it all together with a neat conclusion.

This is a suggestion, not a rule.

Of course, things might shift and change a little bit as you write and these chapters are just suggestions. You might combine chapters or split chapters depending on how it flows.

I wrote my own book in just three days because I pulled out all my models and just wrote to them. Each step in my 7 Stages of Productisation became a separate chapter in my book (with one additional overview chapter). Plus, all the additional models.

I hope you find this helpful or inspiring. I’d love to know what your main take away was. Let’s chat in the comments below.

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