You could have a business that has the most potential, has great products and is…
No Luck Getting a Client’s Testimonial? Try This One, Easy, Fail-Safe Strategy
So, you’ve just worked with an amazing client. The process was seamless. The timeline was precision perfect. The results exceeded everyone’s expectations. The client is so thrilled, you’re sure she’s going to tattoo your logo onto her biceps and chin. So when you ask for a testimonial, you naturally expect paragraph upon paragraph of grand, gushy, glorious globs of praise.
But no, you receive something else. Something Simon & Garfunkel sung about years ago, probably with you in mind. Silence. The sound of it. But why oh why? It all went so swimmingly! Well, there are probably many reasons but here are two biggies. One. Lack of time. Two. Not knowing what to write. Lack of time, that’s easy to understand. But not knowing what to write? NOT KNOWING WHAT TO WRITE?!
Well, yes. It might seem a bit weird that they don’t know what to write after lavishing praise on you throughout the entire process, but that’s just the problem, there are almost too many things to write about – so where to start? What to say? What order to stack the compliments? And how long should it be? (Surely a few sentences won’t cut it?)
The task becomes bigger than Ben Hur, and before you know it, avoidance is the easiest option.
But don’t worry, there’s one fail-safe way to get that testimonial
Write it yourself.
I know, sounds incredibly dodgy, doesn’t it? It’s not, because:
- You’re not making up any of the details
- You’ll be using your client’s exact words
- You’ll be asking your client to read the testimonial and give you permission to use it
How does it work?
Simply piece together positive feedback from email and/or verbal correspondence, turn it into a testimonial and run it by your client.
A while back a client wrote an email to me (wording below). I simply asked if I could use the exact wording as a testimonial for marketing purposes. She gladly gave me permission.
“Wow – I’ve just read through your copy and I’m TOTALLY thrilled to pieces with what you’ve produced! Thank you so much! You make it seem so easy to pluck out those words! Lucinda I am really happy with how you’ve managed to tie it all in together. Truly amazing.”
This long-term client is a mechanic who is really busy. He’s located in another state and we normally communicate by phone and email. Unlike the above example, I pieced together this testimonial based on information he’d provided over the phone and via email. He made all the comments, I simply put them together into a testimonial format. Again, he gladly gave me permission to use it.
“We are very happy with the work that Lucinda from Lion Writing did for us. She took the time to listen to our needs and did a lot of research in order to provide us with the best written solutions … There were certain messages that we wanted to get across to our customers about our honesty and our dedication to keeping motorists safe, and she managed to sum up everything I’d told her in a really unique and persuasive way…”
How to ask your client:
If you’re unsure how to approach your client about the testimonial, here’s the type of email you can send.
Hi < Insert name >
It was a pleasure working with you recently. I especially appreciate all the positive feedback you shared throughout the process. In fact, if it’s okay with you, I was wondering if you wouldn’t mind writing me a testimonial for marketing purposes? It can be as long or as short as you like.
Alternatively, if you’re a bit busy at the moment, I’ve pieced together the first draft of a testimonial based on your exact written and verbal comments. Feel free to tweak this as much as you like, or if it’s fine as is, that’s great – just let me know.
Once again, thank you for giving me the opportunity to work with you.
In every case, the client has been relieved they don’t have to write the testimonial themselves, and only very occasionally they’ll make a change to the testimonial, but usually to add more positive words! It’s so much easier for them to add extra information to a completed testimonial than to write a brand new one from scratch.
With this testimonial-gathering strategy under your belt, you’ll always get the testimonial of your dreams from your dream clients.
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