Meet Tracy Sheen | Contributor in the Spotlight


Meet Tracy Sheen | Contributor in the Spotlight

Tracy Sheen has always enjoyed storytelling. Years spent volunteering at community radio stations, uncovered a natural talent behind the microphone. It took some 20 years of corporate middle management working with some of Australia’s leading retail organisations before she found her true calling as a podcast creator, producer and editor. Tracy launched her small business podcast “Not Another Business Show” in 2015 which is listened to in over 60 countries by thousands of people each week. She founded Corporate Podcast Productions, helping business owners embrace marketing for the new age. Tracy is a regular commentator on the subject of podcasting.

CLICK HERE to read Tracy’s Smallville articles.

Tracy, who is your business idol and why?

My first business idol’s were my parents, they always ran their own businesses and worked together for (almost) 30 years. They helped me realise that owning your own business isn’t all sunshine and lollipops, but there is nothing like the knowledge that you hold all the cards of your destiny. Whether you succeed or fail is because you have chosen to believe it. It’s because of them I knew from the age of 5 that one day I wanted to be my own boss. After that, I learned that it’s not wise to have idols… Sure, learn, study but everyone is on their own path and we all have our own versions of success.

What was the last book you read without skipping through anything?

Hmmm… Fiction? I just re-read “The Four Agreements” by Don Miguel Ruiz that’s a book that keeps on giving… Non-Fiction was Adam Houlahan’s “The LinkedIn Playbook” – read that one with your laptop open, it’s a book of implementation.

If you could trade lives with one person for an entire day who would it be and why?

Tough question… After watching “Being John Malkovich” (big fan of the Coehn Bros) I don’t know I’d ever want to swap out into someone else head… If I had to though I’d probably say my favourite author, Paulo Coehlo. He paints such a vivid picture of the world that to actually see it through his eyes would be quite amazing, and I’d suspect, humbling.

What is something you’ve always wanted to try but have been too scared to?

I have a habit of flitting between one thing and the next (part of being a ‘putty’ person), I get bored easily and thrive learning new things. I’ve always been scared of being ‘locked down’ to any one thing for too long… whether that was work or home – guess I have a gypsy soul at heart.

What accomplishments are you most proud of?

You know some nice ‘stuff’ has happened along the way and some not nice stuff but nothing leaps out… But a fellow contributor, Drew Browne said to me the other day “I hope the accomplishments I’m most proud of hasn’t happened yet”. He’s a wise man and a good friend, so I’ll stick with that.

Where is your favourite place to go on a weekday afternoon when you have no plans or obligations?

Either into a movie or off to a park/beach with my white fluffy sidekick Obi.. Anywhere I can chill and be in the moment… Preferably without mobile reception.

What drives you to do what you do? What motivates you?

Refer to the first question… I realised early on I was a sh*t employee, I’m headstrong and have my own opinions on how things should be done. I like to be in control and know that I’m responsible for whether I eat or not this week. It wasn’t until I started to do that that I realised what a kick I got out of helping other people along the way. #unexpectedbonus

Is there a documentary/book/event that really changed the way you thought about something?

Paulo Coehlo’s book “The Alchemist” blew my mind wide open. I think I must’ve given away 30+ copies of that book over the years, it’s my go to pressie for anyone taking a long trip (sabbatical) overseas or for anyone who is feeling lost.

What’s your favourite cheesy pick-up line? Have you ever used it for real?

“Well, here I am… What are your other 2 wishes?” It was used on me once a long long time ago in a galaxy far far away. Did it work? Well, a lady never kisses and tells.

You’re a new addition to the crayon box. What colour would you be and why?

I’d be the ‘mood’ crayon, you know the one that changes colour depending on how you’re feeling. because life is too short to only see/play or be one colour.

What’s your favourite ’90s jam?

Oh man, I’m a serious music junkie and I was working in radio in the 90s so I can’t stick to just one… But some of my favs from the 90s (even though at heart I’m more of an 80s girl): Runaround by Blues Traveller / Place Your Hands by Reef / One by U2 (especially loved the version they released later with Mary J Blige) / Cosmic Girl by Jamiroquai /  Then of course the 90s was a fab decade for Aussie artists so I’ve got to call out: Honeymoon is Over by The Cruel Sea / Don’t dream it’s over by Crowded House (ok, technically a Kiwi band, but come on we’ve claimed them for years) / Been away too long by the Whitlams…. Shall I continue?

If you woke up and had 2,000 unread emails and could only answer 300 of them, how would you choose which ones to answer?

Probably some scientific method like getting Obi to push his nose on the screen of the ones I should look at… All else fails I’d rely on the old corporate method, start at the newest and work backwards a lot of the early problems have already been solved before you get too far down the list.

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