Cate is the Founder of Lightbulb Training Solutions (LTS), a specialist customer service workplace training…
Meet Jill Brennan | Contributor in the Spotlight
Jill Brennan is a marketing consultant and founder of Harbren Marketing with over 20 years experience working in, with and for Small Business. Harbren Marketing works with ambitious Small Businesses that turnover $2+ million and need to create their own marketing engine in order to grow.This is done over a 12 month period by creating a strategy for growth, training staff to implement and ongoing mentoring to make sure the plan becomes a reality.
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Jill, who is your business idol and why?
Not sure I have a business idol. There are lots of people in business that I admire but no one that I would put on a pedestal and proclaim as my idol. I have a lot of respect for people that have had the courage to start their own business and grow it.
What was the last book you read without skipping through anything?
The most recent business book I’ve read is “The Inevitable: Understanding the 12 Technological Forces That Will Shape our Future” by Kevin Kelly. Great book that looks at what our future could look like.
If you could trade lives with one person for an entire day who would it be and why?
Richard Branson. It would be fascinating to see the sort of opportunities that he gets pitched every day and I’d love to get an inside look of how he keeps on top of what is happening in his businesses and with his brand.
What is something you’ve always wanted to try but have been too scared to?
Create my own videos but I’m working on it. I’ve just started a 30-day video challenge where I’m going to create a new video each day to see if pushing quantity over quality will increase my confidence in front of the camera and yield a better end result.
What accomplishments are you most proud of?
- Writing a book on marketing and publishing it.
- Gestating and raising two healthy boys with my husband – it has pushed me to become a better human and a better me.
Where is your favourite place to go on a weekday afternoon when you have no plans or obligations?
To see a film. It feels like I’m being very indulgent to go and immerse myself in someone else’s story in a darkened cinema for a few hours.
What drives you to do what you do? What motivates you?
I love working with Small Businesses and seeing them take control of their marketing to drive their sales growth. There are so many great businesses that just need some guidance to help them on their way to becoming a bigger company. Being bigger means that they employ more people, build a more stable asset for themselves and solves their customers’ problems through a great product or service. There are so many winners if a small business can grow.
Is there a documentary/book/event that really changed the way you thought about something?
I recently read a biography of Elon Musk by Ashley Vance. I was interested in Musk mainly through reading about Tesla but the book explained that Musk’s main focus is space. I’ve dismissed discussions of space in the past as being too difficult, too abstract and this book gave me an understanding of why it’s important and how it will affect us all.
What’s your favourite cheesy pick-up line? Have you ever used it for real?
Not sure I have any pick-up lines. Haven’t been in that space for many decades!
You’re a new addition to the crayon box. What colour would you be and why?
Red. A deep crimson red because it’s interesting, it’s not as obvious as a bright yellow but it can blend with other colours and still stand out if needed.
What’s your favourite ’90s jam?
Good Vibrations by Marky Mark and the Funky Bunch – very cheesy but lots of fun to dance to.
If you woke up and had 2,000 unread emails and could only answer 300 of them, how would you choose which ones to answer?
Start by picking out those from people I know and then I’d answer those that were the most interesting or where I could add the most value either to the email or to a relationship in the future.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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