Video content has become crucial in any digital marketing strategy... but why? In this video,…
Meet Geoff Anderson | Contributor in the Spotlight
Geoff Anderson loves helping his clients tell their stories through video. Since 1993 he has owned and operated Sonic Sight, a video production facility in Sydney Australia. He has worked for clients on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter. Geoff is also the author of “Shoot Me Now – making videos to boost business”.
CLICK HERE to read Geoff’s Smallville articles.
Geoff, who is your business idol and why?
Daniel Flynn of Thankyou Water. His bold idea in saturated (couldn’t help myself) market. No money but brought partners on board with his vision and passion. Great outcome.
What was the last book you read without skipping through anything?
Rebirth of a Salesman by Cian McLoughlin. Great insights, great anecdotes, easy read.
If you could trade lives with one person for an entire day who would it be and why?
Malcolm Turnbull so I could save the county $175 Million by revoking the marriage laws that John Howard changed without a plebiscite in 2004. Plus think of all the new industries it would create and how it wouldn’t affect anyone apart from the couples who want to get married.
What is something you’ve always wanted to try but have been too scared to?
Wing-suit flying. Looks amazing.
What accomplishments are you most proud of?
Writing a book, having a successful 24year old business, my kids, my partner, oh and passing that organic chemistry subject in uni when I needed to get 120% to make up for two terms of attending Tae Kwon Do lessons instead of lectures.
Where is your favourite place to go on a weekday afternoon when you have no plans or obligations?
The dog park. It’s even better when I take my dog with me (people don’t stare as much).
What drives you to do what you do? What motivates you?
My partner, my kids. My obligations to my clients and suppliers. The joy of being creative.
Is there a documentary/book/event that really changed the way you thought about something?
Book: Illusions by Richard Bach. What if we are capable of a lot more than we assume?
What’s your favourite cheesy pick-up line? Have you ever used it for real?
You’re so beautiful that you made me forget my pickup line. (and no I don’t use pick up lines)
You’re a new addition to the crayon box. What colour would you be and why?
Red – you may as well stand out and it matches my branding for my business.
What’s your favourite ’90s jam?
Wonderwall – Oasis
If you woke up and had 2,000 unread emails and could only answer 300 of them, how would you choose which ones to answer?
I’d only answer the lucky ones. I’d delete 1700 of them randomly.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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