Why Making Your Business Socially and Environmentally Sustainable Matters


Why Making Your Business Socially and Environmentally Sustainable Matters

Living in a highly engaged world surrounded by highly charged information, environmental and social outcomes matter more than ever.

Citizens of the world are no longer sitting on the sidelines, waiting for governments or NGOs to take action but are choosing to use their own spending dollars to serve a purpose more than just their consumption needs and to address the issues of our times. It’s one that’s having an ever-increasing impact on the way industries are doing business. Businesses of all shapes and sizes can invest in a greener, cleaner future. But this is not only the right choice for our planet, it’s also the smart choice for your business.

Let’s look at the importance of environmental sustainability, how to become B Corp Certified and some Australian businesses who are leading the charge.

Why is sustainability important for business?

Increasingly, businesses are making strategic decisions around becoming more environmentally sustainable. This could mean implementing carbon emissions reduction policies, green supply-chain policies, energy and water-efficiency strategies or all of the above.

Not only do greener policies have a positive impact on the environment, they also have benefits for businesses too. In fact, according to CO2 Australia, businesses which are eco-conscious are more likely to have employees who are invested in the business culture. This provides more fulfilling jobs and a more productive workplace.

Businesses who focus on environmental sustainability can also build a reputation as being eco-friendly. If you take into account that reputation is a big factor in consumer behaviour; the more proactive you are about environmental sustainability, the more success you’re likely to find.

What is B Corp Certification?

Put simply, B Corps are for-profit companies certified by the non-profit B Lab. Being certified means that your company has met rigorous standards of social and environmental performance, public accountability and legal transparency.

The B Corp movement is about businesses being a force for good, recognising that businesses have a responsibility not only to their shareholders but also to the community and the planet. As it stands, there are over 2,400 Certified B Corps around the world in over 130 industries.

How to become B Corp certified.

To become B Corp Certified, there are three simple steps:

  • Meet the performance requirement.
  • Meet the legal requirement.
  • Make it official.

Each step involves different processes. You can find out all the information you need on the B Corporation website.

What are the perks?

The perks of becoming a B Corp are quite straightforward; you’re redefining what business success means, and you’re making the world a better place to live in. In fact, B Corps are statistically proven to improve the quality of life in their community. Compared to other sustainable businesses, B Corps are:

  • 68% more likely to donate at least 10% of profits to charity.
  • 47% more likely to use on-site renewable energy.
  • 18% more likely to use suppliers from low-income communities.

Australian businesses leading the charge:

1. Arowana.

Arowana is an operator of small and medium-sized companies, and specialist asset manager. Importantly, Arowana, a certified B Corp business, has a long-term commitment to building strong, sustainable businesses that will have a positive impact on economies, industries and the people they employ. They understand that their work benefits more than just the bottom line, and they always consider the impact of their actions.

2. Digital Business Hub.

Digital Business Hub is a digital marketing social enterprise. They offer website design and development, as well as social media management. But what sets them apart is how they facilitate collaboration between clients, consultants and training. The company provides positive employment for youths and unemployed people looking for a chance to work in digital marketing. Through gaining employment, these people learn new skills, grow as professionals and build up their confidence. In a nutshell: Digital Business Hub is changing the way businesses become digital, and students become more employable; making them a B Corp Certified company.

3. República

República is an Australian sustainable company which creates organic, fair trade coffee and other products that never compromise on their ethical stance. República’s philosophy is, “Ethics with Impact.” The company live by this mantra as they aim to become the most ethical food brand in Australia. As an example, they only use coffee, cocoa beans and superfoods that are grown naturally and without any pesticides so that customers, farmers and the planet are protected. They also pay a fair price to the Third World farmers who grow their produce so that they can afford basic things like education and healthcare.

Is your business going to invest in a cleaner, greener future?

It may be as simple as using less paper, establishing a recycling system, lowering your energy costs, or implementing energy-efficient features. The point is, there are many ways to invest in a cleaner, greener future.

But it takes drive and commitment. No matter how big or small your business is, you can make a positive impact. If you’re feeling inspired, think about what it would take for your business to be more sustainable or become B Corp Certified.

The more you do today, the better the world will be tomorrow.

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  • Renee Hasseldine

    Ethics and sustainability are big drivers in my business. Thanks for these helpful tips on becoming B Corp certified, David. I need to look into it.

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