How to Make Sure Your Course Stands Out From the Crowd
There are a lot of rubbish courses out there. Here’s how to make sure yours isn’t one of them.
So, you want to create a course? Whether it’s online or in person, it’s super important to make sure it’s actually good. Every person on the internet these days has a course, so don’t add to the noise.
In this article, I’m going to share with you my 5 top tips for making a course that stands out from the crowd and turns clients into raving fans:
1. Lay strong foundations.
Would you walk into a building that’s foundations were made on loose sand? Probably not, right? So don’t just go jumping into creating your course materials. Foundations are critical to the success of your course. Here’s what you need to nail:
- Your ‘why’, your purpose. Be super clear about your big ‘why’ and how this course fits in with that.
- Your ‘who’. Who is this course for and what is the key problem that you’re solving for them?
- Your ‘what’. What problems do you solve and what solutions do you provide?
2. Optimise engagement and accountability.
Most people are terrible students. Left to their own devices, they won’t do the homework or implement what you’re teaching them. So make sure you optimise engagement and accountability. One way to do this is to have live interaction with course participants to make sure they are held accountable. I really love using Zoom for this. Most people will never complete DIY courses.
3. Build your course on your own unique intellectual property.
This is the step that basically everyone misses, and it’s the one that really makes your course shine. Create your own methodology and make it extra sexy with an infographic! This is the part that I love. Take the spaghetti mess out of your head and create a system.
Visually represent that system with a model. You might think it sounds silly, but honestly, this simple tweak to your course and your business is an absolute game changer. Having visual representations for your intellectual property instantly boosts your credibility. It gives your students reassurance that you not only definitely know your zone of genius inside and out, but will give them clarity around your content. And students who are clear about your content are far more likely to succeed and become raving fans. And we all want more people in our referral networks, right?
4. Less is more. If it’s not on the critical path, then ditch it.
You might be tempted to shove more content into your course to make it ‘more valuable’, but I guarantee you that less is more. Don’t overwhelm your students with loads and loads of information. Keep it simple and elegant.
People have more than enough information. What they want and need is ‘implementation’. A ‘teach, then do’ approach works well. And by teach, I mean a less than 3-minute video, then instructions for implementation or a worksheet. Then a feedback loop through either live 1:1 call, group call or at the very least a Facebook group!
Go away and implement.
Now that you’ve read this article, you know the things you need to implement today. And ‘implementation’ is really what separates the successful coaches and thought leaders from those that don’t make it past two years. Now you know how to make your course better than the other courses out there.
If you have any specific questions, I would love to answer them. Let’s chat in the comments below.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
SHARE THIS ARTICLE WITH LIKE MINDED SMALL BUSINESS PEOPLE