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Linkedin for Small Business: Why Bother?

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Linkedin for Small Business: Why Bother?

One of the questions I get from small business owners is:

“Can LinkedIn really help my business? Isn’t it just for people who are looking for a new role?”

While yes, initially LinkedIn was developed for job seekers. But if you fast-forward 14 years to today, there are significant benefits for business owners.

With a plan and strategy, Small Business owners can use LinkedIn to be found be their ideal audience, showcase their expertise, boost their business brand, reach-out, connect and engage with their ideal customer and increase the number of sales enquiries they receive on LinkedIn.

William Arruda, the founder of Reach Personal Branding, says:

“Most first impressions are formed online; we all understand the importance of first impressions. But just being visible is not enough. You need to use the right combination of social media to demonstrate what makes you great and remain on the radar of those who are making decisions about you.”

In fact, As LinkedIn explains, “With over 467 million members, LinkedIn is at the forefront of connecting B2B buyers and sellers.”

For business owners, LinkedIn offers immense opportunity to not only be found but to increase their sales enquiries.

Here are my three top reasons why every business owner needs a quality LinkedIn profile (and it’s not because they are going to quit their business and need to find a job):

1. It’s part of your digital first impression.

As a Small Business owner, your LinkedIn profile is potentially one of the first places your prospective customers find and learn about you.

In the book, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It author Mitch Joel explains the concept of ‘digital first’:

“The first place we go to learn about people is online. People are likely to review you online before they decide to engage with you.  People make decisions based on what they read online. Or what your digital footprint looks like. So you don’t even know the opportunities you could be missing.”

2. Service-based businesses can stand out.

If you are an Accountant, Coach, Consultant or Advisor what makes you different from others that offer the same service? Why would a customer choose you? LinkedIn offers the opportunity to position as an expert, and stand out.

You can do this by developing content that supports your achievements, generating testimonials from people your ideal audience can relate to and including qualifications, awards, publications and quantifiable results.

You can also share content. According to a LinkedIn blog post, users who share content on the professional social network at least once a week are about ten times more likely to be contacted for new opportunities than people who don’t share.

3. It gets you found.

A well-developed, search engine optimised profile means your LinkedIn profile will turn up in Google search results. Also, LinkedIn offers Small Business owners the platform to identify, connect and engage with their ideal client. You can find a lot of information on your ideal client avatar by looking on LinkedIn. With the bonus of being able to connect and engage with them on a professional platform.

It really is worth it for Small Businesses to bother with LinkedIn as LinkedIn provides businesses with a medium to complement face-to-face activities, support a great digital first impression, and maximise sales leads.

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