Over my last two articles, I have discussed what I see as disturbing trends in…
Are You Being Lazy With Personal Touches in Your Small Business?
iPhones, laptops, smart watches, iPad’s and the list goes on. It is so easy with today’s technology to hide behind a computer screen and forget that business is all about relationships.Just like yourself, your clients and customers also buy from those they know, like trust and think are credible. So what are you doing to ensure that they know you, like you, trust you and think that you are credible?
The most successful companies work out how to have all the automation they need through technology, BUT still, have the personal touch points along the way that allow you to know that you are not just a number.A great example of this is Apple, look at the attention you get at any of the Apple stores around the globe. As soon as you walk in you are greeted with a smile, a hello, a how can I help you. They go out of their way to ensure you feel comfortable.
For Small Business owners the personal relationships, the personal engagement with our customers and clients and the ‘showing we care’ matter more than ever. It is easy as a small team or sole operator to leave the ‘personal engagement’ of your clients, prospects and community to the bottom of the list. It is easy to say we don’t have the manpower and to concentrate on activities behind the computer screen that seem more important.
To me, there is nothing more important than engaging with your people. It is amazing the opportunities that can be created, the problems that are easily solved, the insights and knowledge you can gain when you pick up the phone and actually talk to your clients over the phone.
But it is more than that, imagine the sorts of relationships you would have with your prospects, clients, past clients if you engaged with them on a regular basis. If you had meaningful conversations and showed them, we cared. Those relationships would create more business, keep clients longer, keep them paying you on time, create new opportunities, open new doors to new networks and help your business grow.
This doesn’t mean hundreds of phone calls every day; it could mean simple “how are you?” emails, social media messages, text messages, handwritten cards. It is all about engaging on a more personal level.
So this is what you need to think about in your business:
- What does your “Personal Engagement Plan” look like? Do you even have one?
- How can you create personal touch points in your business?
- How can you show your network that you care about them on a regular basis?
Remember that relationships have always mattered in business and as we get busier and busier in our own life’s it is that personal contact that will matter even more.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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