Over my last two articles, I have discussed what I see as disturbing trends in…
What Kind Of Vibe Does Your Small Business Have?
Simplistically, there are two styles of business. The first predominantly are in the early stages of business when the owners are excited and passionate about what they do. The second style are usually businesses that have been operating for a number of years and the owners are feeling tired and have lost the spark of excitement that they started out with.
Picking Up Vibes Around You
We are hard-wired to subconsciously pick up the emotional vibes of the people around us. This doesn’t just apply to women either, gents. Men also interpret the atmosphere around them.
I was recently at an event where I was struggling with a mental block that has been with me for some time. One of the gentlemen in the group felt my distress and pulled up a chair next to me. He didn’t say much, I think he just said “I’m here for you” and in doing so gave me the strength to deal with the challenge I was facing. I will be forever grateful to him.
Some people pick up the vibes around them more easily than others, and some people intuitively know even when something isn’t quite right. No words need to be spoken. They just get it.
Sending Out Vibes in Business
These same principles apply in business. Think of your favourite coffee shop. Why is it your favourite? You probably have a number of alternative places you could buy your coffee from, and yes some will make better coffee than others. But I’ll hazard a guess that you go to the one where you feel comfortable. It may be the smile on the face of the person serving, the busy-ness and excitement of frenetic activity, it might be the décor or any number of other subtle things that make you feel that you want to buy from that coffee shop.
When you think of your other choices, it may be the surly attitude of the person serving, a general negative vibe, and drab décor. There are very few businesses that operate like this that are highly profitable, unless you make it your brand like the episodes about the “Soup Nazi” on Seinfeld.
How To Create Positive Vibes
The overall atmosphere of a business is a direct reflection of the owner of the business. As the owner it is your responsibility to show up bright and cheerful and happy. This you need to do irrespective of what else is happening in the business and your life. I know that can be tough, but you’d be surprised at how positive you become when you fake it to start with. You subconscious mind doesn’t know the difference so you end up feeling positive even though you didn’t think you were.
To attract customers to your business you and your team need to be:
- Passionate about what you do
- Happy and optimistic
- Smiling and creating a positive vibe
- Taking pride in what you do
- Providing top notch customer service
We all have times when we find it hard to be passionate about what we do. But think back over the years you’ve been running your business and find the times when business was booming, new customers were seeking out your business and you were enjoying being in business.
Then think about how you were feeling during those time periods. I’ll bet you were bright-eyed and bushy-tailed and loving business. Unconsciously or perhaps consciously, your passion was attracting business to you and it in turn was feeding your passion and enthusiasm.
If you’re not in a good period now, make a decision to change your attitude. Get up in the morning with a positive attitude, put a spring in your step and a smile on your face and see what a difference it makes.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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