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Keeping Up With the Joneses – the Forgotten IT Function

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Keeping Up With the Joneses – the Forgotten IT Function

There is a forgotten IT function that can help you improve your performance both inside and outside your business.

IT, it’s one of those things that’s, well, just kinda necessary. It’s part and parcel of everyday life in modern business, and without it, everything would likely fall apart.

But beyond the obvious core functionality, such as word processing, spreadsheeting, accounting and the like, have you ever wondered what purpose it really serves?

If you haven’t, you’re not alone.

Three Core Functions.

Many business owners happily plod along in their world, largely ambivalent towards the existence of their IT. It sits there doing its thing, and they rarely pay it a second glance. But given how critical IT is to your existence you ought to at least understand its purpose.

So, there are three core functions that your IT should fulfil.

1. It should empower your team so that they’re the best version of themselves that they can be. If should make them productive, more efficient and importantly, more contented.

2. It should help you connect with your customers, letting them interact with the business and spend lots of money with you today, and well into the future.

3. It should serve the business, helping you lead in your race against the competition.

THE FORGOTTEN IT FUNCTION.

The first two points above should make sense to any business leader. In fact, they should be at the forefront of your mind whenever you’re thinking about the activities you undertake. Technology is there to augment human performance, so you should always be looking for tools that can add value to the organisation.

And if you’re not looking to implement IT solutions to improve your performance both inside and outside your business, you’re almost certainly missing opportunities.

But it’s the third point above that is the one most people overlook, and it’s why ageing PCs aren’t updated, old networks are left to crawl along, and software isn’t upgraded.

This forgotten IT function exists to support you and your business.

IT WORKS, DOESN’T IT?

I’ve had numerous discussions over the years about the importance of upgrading, and it usually starts with me being told that the existing tech is doing the job. This is of course entirely true, but it’s a short-sighted view because it fails to take one crucial piece of information into account.

YOU’RE IN A RACE AGAINST YOUR COMPETITION.

If you’re the only player in your market, old technology is fine. You can charge your customers whatever you like, and you could probably run your whole business with just pens and paper. But sadly, you’re not. You have competition.

And the one with the best technology has a distinct edge.

Why?

Because you all have a finite amount of resources to pay for IT, wages, marketing and so on, and YOU CAN ONLY SPEND IT ONCE.

WHAT THE LEADERS DO.

Market leaders understand the importance of this forgotten IT function to their business.

Market leaders are quick to adopt new technologies so that they can deliver their products as efficiently and effectively as possible, spending less on people and more on marketing and providing exemplary service.

These are the leaders in the race to the top.

Those who think that she’ll be right are the ones cutting costs and their prices. They’re the ones in the pack, desperately trying to avoid joining the race to the bottom, and they’re falling further and further behind. Are you investing in your IT so that you can keep up with the Joneses?

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