Keep Your Business Alive With CPR


Keep Your Business Alive With CPR

We’ve all heard of Cardio Pulmonary Resuscitation or CPR and understand that it can keep people alive.

But is there a version of CPR that can keep your business alive? Yes, there is. The acronym is a little different though, to keep your business alive, among other things, you need to be:

  • Consistent
  • Persistent
  • Resilient

Be consistent.

Consistency in business means being constant, ordered, reliable, fair, logical, rational and predictable. However, it does not mean being stuck in a rut or resistant to change. You can certainly be consistently innovative, consistently creative, even consistently disruptive.

Being consistent gives your partners, your customers and your staff the confidence that they can trust you and rely on you. They know that if something happens, they have a good understanding of how you will respond. If a crisis hits, you can be trusted to react in a manner that will serve the best interests of the company. If a conflict occurs, your people have a sense of how you will react.

Do the small things every day that matter. Building a worthy business and a strong brand requires effort on a micro scale, deploying those one percenters that make the difference between good and great.

Consistency creates trust and faith. Famous actor and former wrestler Dwayne ‘The Rock’ Johnson is known for his unyielding commitment and work ethic, and he has this to say on the topic, “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”

Be persistent.

Persistence in business means being continual, relentless, tenacious, unyielding and lasting. Business is a marathon, not a sprint. It is critical to take the long view, to look to the horizon and begin with the end in mind.

Of course, you must keep an eye on the present; what happens next week will determine if you can keep your doors open, but what happens in the next five years or ten years will determine your legacy, the lasting impact on your life and on that of your family, friends and staff.

Keep going, keep pushing through and never give up. Keep knocking on doors, continue to drive your business forward, explore new markets, test new boundaries and go beyond your comfort zone. These are the core strengths of a persistent business owner.

Venus Williams, who had a long and extraordinarily successful career at the top of a very demanding sport says, “One who is persistent will excel.”

Be resilient.

We all know business can be tough. Things don’t always work. Sometimes things happen that give you a kicking. It’s not whathappens to you that matters, but howyou respond to what happens to you. And the key here is to be strong. Accept that life and business aren’t always easy and that sometimes you will need to suck it up and tough it out. Be creative and be prepared to pivot. Change things up if something hasn’t worked

If you tried a new direction in your business and hit a brick wall, try another way. Turn and go around. If a new competitor comes onto the scene and makes a dent in your market, respond by being creative and reinventing yourself. If something or someone knocks you down, dust yourself off and get back up again. If you fall off that horse, climb straight back up again and have another go.

With regard to resilience, actor Sylvester Stallone in his famous role as Rocky Balbo said, “But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done!”

Apply this CPR to your business.

Keep these key elements clear in your mind and make them part of the culture; the very fabric of your business. Be consistent, persistent and resilient in your business, and you will create something strong, vibrant and alive.

Applying CPR to your business every day will ensure it’s never down and out without a pulse, depending on someone else to come along and shock it back to life.

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