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Just (Bloody) Do It

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Just (Bloody) Do It

I was recording a podcast this morning and was asked what my favourite quote is and having thought about it for a moment, Nike’s slogan, ‘Just Do It’ came to mind.

It got me to thinking about how integral that quote has become to me. A few weeks back one of my mentors asked me about taking action on a particular challenge, and I said I would tell myself to “Just bloody do it.”

Sure, I get nervous, I still worry about what others will say and think about me, and I’m concerned about my reputation and brand and making sure I don’t stuff it up. When I was challenged to do a Facebook Live post, the nerves kicked in. I was worried that I didn’t know how it was going to go and it was live; so no chance to re-record it and correct any mistakes or errors, garbled words or the like.

So, I grabbed the proverbial bull by the horns, and just bloody did it.

Once it was done, it hadn’t really been difficult to do. Sure I got stuck at the end not knowing how to finish it off, but for a first effort, I was pretty chuffed with myself. Now whilst, I haven’t done a lot more of them, I know that I can and that they won’t seem so difficult.

The same happened with starting my podcast. I had put it off and put it off for months if not years. I made a commitment to my accountability group that I would have 10 episodes recorded and live before 30 June, and whilst I didn’t quite get all the 10 live, due to some early technical issues, I had just done it. Again, the nerves kicked in, and yes, the first one sounds like I’m reading off a script as I was so nervous, talking in a measured manner until I relaxed a bit and started talking normally.

If you don’t give something a go, you’ll never get over the nerves.

The fear of what people think still exists, and there are times when I wonder whether the nice things that people say are meant sincerely or whether they’re just wanting to bolster my confidence. In any event, as long as I’m sharing my message, I’m happy, as I’m sure that there must be people who are getting value from my content and whilst I may never know who they are, I’m sure they do exist.

Now, I’m known as The Cash Flow Queen, which means that all this ‘just doing it’ has to be related to the numbers in some way.

And it is. With your business finances and your personal finances too, keep a track on it, review key numbers on a weekly basis, check in on your cash flow forecast every week, review your management reports on a monthly basis. No excuses, no burying your head in the sand, no abdicating to your bookkeeper or accountant.

Your business depends on you; you need to be the one with an overview of your numbers. Just bloody do it!

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