Is Done Better Than Perfect?


Is Done Better Than Perfect?

Procrastinating on turning your intellectual property into products? A book? A course? A podcast? Worried that it’s not going to be perfect?

At one of my recent Get Stuff Done days, the Brainstrust (that’s what I like to call my smart and switched on community) hashed out why ‘done is better than perfect’. Perfectionism can often stop us from taking action and moving forward.

As Les Brown said, “You don’t have to be great to get started, but you do have to get started to be great”.

But that’s not the end of the story, as the Brainstrust grew more animated. Yes, you don’t have to be great to get started, but you do have to be dedicated to improving what you’ve done.

In my 7 Stages of Productisation (taking your intellectual property and turning it into products), I have seven principles for success. If you’re struggling to start creating anything because you get too caught up in the ‘what if it’s not perfect’ mentality, here is one of my success principles that will help get you over that hump:

Evolve, evolve, evolve.

As a smart person once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” – Author Unknown (although often incorrectly attributed to Charles Darwin).

When I wrote my book, it was my best thinking at the time, but it’s not perfect. But I’m still proud of it even two years down the track. I believe in a growth mindset. I’m constantly learning and growing. If I wait until any of my work or products are ‘perfect’, I’ll never complete or launch any of them. So, I create things with my best thinking right now and evolve it.

Evolving your work involves testing and tweaking, and I recommend this at every stage of the process. It is about continuous improvement and growth.

The art of testing and tweaking.








Whether you’re creating a course, writing a book, starting a podcast and so much more, you have the ability to test and tweak your content. You can tweak the content of your course and relaunch it. With a book, you can write a revised edition. With a podcast, you can continue making each episode better than the last.

Here are some guidelines for testing and tweaking your content:

  • Ask your tribe. Survey them and find out what they’d want covered, what’s important to them, etc.?
  • Use the process on yourself.
  • Pilot the process with select clients (and be honest that is what you are doing).
  • Test it with your friends (as long as they fit your ideal client avatar).
  • Use the feedback you get from the above to tweak your product.
  • Create the next version.

Now you know – done is better than perfect, but you’re only going to move forward if you learn to accept that your best thinking now is more than good enough. And that the faster you take action and learn from your mistakes, the faster you’re going to make progress. In other words – ‘fail forward fast’.

What do you think? Have you embraced the ‘done is better than perfect’ mentality? How has it impacted your business? Let’s chat in the comments below!

Views All Time
Views All Time
Views Today
Views Today

“The opinions expressed by Smallville Contributors are their own, not those of"

Recommended Posts

Leave a Comment