I love leveraged products - books, courses, programs, masterminds etc. I think they’re an amazing…
Is Creating a Leveraged Programme Really the Best Idea for Your Small Business?
Are you wondering, how the heck would creating a course or program make my life easier? Isn’t it just piling more work on top of my already booked out practice?
I’m going to show you how to structure your course funnel so that you stop taking on as many 1:1 clients in the first place and make your 1:1 services the premium services they should be.
If you’re feeling the squeeze of being maxed out, then chances are, you’re offering your 1:1 services as your core product. That is, the bulk of your income comes from 1:1 services. This is what we’re going to be focusing on changing so that it eases your workload.
As we’ll soon see, there’s a zen art to creating a course funnel that frees up you and your life and the steps are not as tricky as you might think. Craft your funnel well, and you can start moving from busy 1:1 work to freedom and ease in your business.
A funnel helps define your client journey
A product funnel is an excellent tool for developing a systematic relationship between your products, and for clarifying (to you and your customers) how your products fit together. It also gives you the confidence to know what the next step is for your client.
You need to make your core product leveraged
If you’re tired of hustling 1:1, then in this model, you want the bulk of your clients and your income to be in a leveraged form where you spend less time and energy, but get more in return.
And the place where the bulk of your income should be coming from is the core product. And a great way to make that leveraged is to make that a VIP group program.
The course can be totally at the client’s own pace, if that’s your style, but I believe a great course has live components such as live calls. These help to keep the student engaged (because we all know how easy it is to buy a course and not finish it), and so you can get feedback from students as they go through.
For your VIP group participants, it can be a great way for them to get access to you and what you have to offer, for a fraction of what it would cost them to engage your 1:1 services – which are now your premium product and priced appropriately as such.
If you nail this structure and get the bulk of your clients from the core product, the pressure is taken off your 1:1 work immensely. You’re still providing bucket loads of value. You’re still showing up and helping your clients, you’re just doing it a leveraged way instead of trading 1:1 hours for money. And in the long run, many find that this is far more sustainable than having 1-1 work as a core product.
There you have it. That’s one way to structure your course funnel so that you stop taking on as many 1:1 clients in the first place and still generate a healthy amount of income. This model also helps you to make your 1:1 services the premium services they should be and create more breathing room in your business.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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