Income Plateaus Suck – Here’s How to Escape the Trading Time for Money Trap
Reaching a plateau income wise sucks, especially if you’re already working your butt off, fully booked out, and just can’t seem to step up to the next level without adding extra hours to every day.
When you get awesome results for your clients, it’s only natural that demand for your service grows. But there are only so many hours in the day and the one-to-one model eventually maxes out. When you’re stuck trading time for money you’re bound to hit a plateau. Your PA already has a headache trying to juggle your calendar with your existing clients and you know that look she gives you when you say you’ve taken on another one?
So if this is you, you’re not alone. There are plenty of crazy smart, passionate, caring experts who are busy, but not growing in their businesses. Plus, being “busy” isn’t the lifestyle you dreamed of. You know you could start providing group programs, but you don’t want to compromise your results. Plus you can’t turn the tap off on the 1:1 income stream to focus your time on creating one-to-many programs.
Leverage your legacy
The only way you’ll have more time, serve more people, and make more money is by moving into a one-to-many model.
I’m here to tell you that you can create a unique methodology and a program that is authentic to you and creates real change. Something that you’ll become known for, without turning off the one-to-one clients and without sacrificing the results you pride yourself on.
Create your group program efficiently
I know people who have been “creating their course” for years, and still haven’t launched.
So here’s a quick run down of the 7 stages of course creation:
- Passion and purpose – Get clear on your why (values, vision, goals), who (your ideal client, their problems, fears, aspirations), and what (what problems you solve and solutions you provide).
- Branding – Align your brand with your passion and your purpose, map out your customer experience, and define your brand elements.
- Work out your product funnel – How do people come into your program? Do all of the planning for your building your tribe, when you plan to have workshops, group coaching calls, your income targets. You can still keep your one-to-one packages, they’re just the very exclusive premium offering.
- Blueprint – This is the heart and soul of your legacy. This is where you get really clear on building your IP – the stuff you’ll be known for. You know who I’m talking about when I say “7 Habits of Highly Effective People”. That’s a legacy! Your blueprint should include the stages and steps that your client will go through, their biggest obstacles, module titles, and what constitutes success for your clients. Bonus points for infographics!
- Frame it – Create a framework or outline for your modules – e.g. title, statistics, outcomes, learning exercises.
- Build it – Flesh out your modules. Create a great filing system for all of your content. Create all of your content. This will be easy if you’ve already done the framing!
- Deliver it – It sounds pretty straightforward but see the next section for my tips on making it the best delivery.
Get awesome results
I know you actually care about your clients. You want them to get amazing results, regardless of whether they are one-on-one or in a group program. And to make sure your clients get the results you pride yourself on, you need to make sure you you:
- Know your audience and solve their problems. Dive deep into your client avatar.
- Drip feed. Everyone says they “want the material up front”, but drip feeding is more effective.
- Build in testing. Test people’s knowledge through quizzes and implementation.
- Even adults love games and healthy competition.
- Keep them engaged and awake. Avoid making it like a dull, corporate training courses that make learners want to poke their own eyes out with a pen – or worse – fall asleep.
Group programs are the best way to up level your business and create your legacy. The 7 stages of course creation helps you to create a program efficiently without compromising results.
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