How to Prioritise Work Projects With the PIE Framework


How to Prioritise Work Projects With the PIE Framework

As a Small Business owner, you’re wearing many hats and your workload piles up quickly.

You’re always looking to improve processes in your business to impact the bottom line. But what about optimising your day’s to-do list? I offer a solution, the PIE framework. In this article, I’ll take you through my process for prioritisation. I use this framework for everything on my to-do list, SEO projects and even my life admin.

Why should you prioritise work projects?

It’s unlikely that I need to sell you on prioritising your work projects, but here’s a couple of reasons why it’s so important:

  • Less stress.
  • Get more done.
  • Less wasted time.
  • More time where it matters.

This is far from a definitive list of benefits, but you get the point. Prioritisation lets you spend your time on tasks that align with business objectives and impact the bottom line.

What is the PIE framework?

The PIE framework is a simple 3-step formula that allows you to rank and prioritise tasks that will provide the most value.

Tasks are ranked on potential, importance and ease on a scale of 1 to 10, then you add the scores together, and the average is your PIE score.

Here is a breakdown of the criteria:

1. Potential– How much potential does the task have to improve the bottom line of your business?

2. Importance– How important is the task to your business?

3. Ease– How easy will the task be to complete? This can be complexity wise or time-based.

A quick breakdown of the PIE framework.

Most of my projects are in the digital marketing space, and there’s always a million tactics that you can test. This makes the PIE framework super valuable to taking a step back and prioritising my ideas.

Here’s an example of three projects that you might be presented with:

  • Redesign website to improve customer service.
  • Run a Google AdWords campaign to drive sales.
  • Develop a series of product explanation videos.

On the surface, they are all sound ideas that would help improve sales on an e-commerce website. But, where to start can often be the tough question, and this is where I bring in the PIE framework.

Here’s the breakdown:

Potential– The existing website is outdated and not mobile friendly, so by redesigning it to improve the experience could boost sales by almost 50% considering more than half of internet usage is on a smartphone, so I scored this 10.

Importance– This is also a 10 because we need to adapt to consumer behaviour and where the future is heading to survive against competitors.

Ease– Redesigning an entire website is difficult and requires a lot of resources, so I scored this a 5.

Based on this PIE prioritisation, I’d start on the redesign. The PIE framework process is often subjective, but it is much more useful than staring at a long to-do list and not knowing where to start.

Final thoughts.

Work prioritisation is crucial to getting the most out of your day. Without it, you can end up wasting hours on trivial tasks that have no business impact. This is why the PIE framework is so effective. It allows you to determine and then spend your time doing the task that is the most critical to your businesses success.

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