(VIDEO) How to Create An Engaged Community on Social Media
The winning formula for consumer engagement on social media is storytelling. It sounds simple, but we only need to look back through history to see the impact that stories have had on shaping our lives: how we live them, why we live them and what it means to be human. For our brand to appeal to consumers and replicate this empowering engagement, our content must tell a story, one that draws us in, broadens our horizons and delivers added value to our audiences lives.
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