How to Create a Business Blog When You’ve Got Nothing
After breaking my ankle in between Christmas and New Years’, I’ve been stuck sitting on my butt in bed for the last month.
I’m still working on our businesses, and I still have all my usual deadlines and commitments, but due to my limited mobility, my days have been structured in a completely different way.
Normally, I’d write about our life in business, sort of like a commentary on what’s been happening that week, but for the last few weeks with not much to stare at but my bedroom walls I found I’ve been coming up short.
So why I am telling you this?
Well, I talk to a lot of business owners about creating and maintaining business blogs, and probably the biggest roadblocks I see to these blogs being a success, is writer’s block.
Now to me, writer’s block is everything from a lack of ideas, to a lack of motivation to write. To the inability to put words down on the page.
Faced with all three of these issues myself – for the first time in a long time – I decided to write about how I’m solving my writer’s block:
1. Prepare to be unprepared.
One of the things I always do, and one of the first things I tell other new writers to do, is to start a list. That could be in the notes app on your phone, or in a notebook you carry around in your bag. Every time you see something interesting or unusual, every time you become aware of a customer’s pain point or issue, every time have an idea for a story in general, write it down.
It could be a few keywords or even a drawing. As long as it’s something that triggers the memory of the idea that you had. And make this the first place you look during blog planning and scheduling, or anytime you go to start a new writing a new piece.
2. Talk about your own issues.
So, going over my own notes, one of the things that featured over and over again, was writer’s block. It’s a topic that’s come up in workshops I’ve run, and in conversations I’ve had, about writing and blogging.
Considering that’s the exact issue I was facing myself, it seemed a no brainer to talk about what happened to get me there, and how I was getting myself out.
3. Write how you speak or talk it out.
When you’re having trouble writing, one of the worst things you can do is try to be a writer. In fact, anytime you’re writing one of the worst things you can do is try and be a writer. Rather than having a nice flow, what you’ll get is stilted dialogue and a whole bunch of words that you probably would never use in normal conversation.
So talk it out as if your client was standing right in front of you. You can get voice recording apps for your tablet or phone, and there’s even an option to dictate in Word if you’re using Windows 365.
4. Let it take on a life of its own.
In an ideal world, when I start writing a blog post or an article I know how it’s going to start and end. But on the days when you’re really struggling to put words on the page, even that can be hard to come by.
So just start writing, or talking and see where it takes you. Some of the best articles I’ve written have come as a complete surprise. And some of the best planning I’ve done for future articles has come from ideas that have revealed themselves as I’ve worked.
So there you have it. Out of nothing and using these four steps I’ve not only produced this article but have just planned to write several more on topics that I’ve touched on here.
When you’re creating blogs for your business, there is never nothing to write about, because even nothing is something.
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