Free E-Book: 15 Strategies to Take Your Business From Good to Great
Andrew Griffihs here, co-founder of Smallville, and in this free e-book I’ve got 15 strategies that I want to talk about. I believe these strategies are the fundamentals of taking a good business and making it great.
I want to introduce you to the concept of the “One Percenter” business. Building a business on solid foundations is important, but equally important is the desire to build a great business, not just a mediocre one. This may sound strange – surely everyone wants to build a great business? However, the reality is that many people accept average, but unfortunately their customers don’t.
Today’s consumer is very demanding. They expect a lot, and why shouldn’t they? They also want great value for their money, but they are prepared to pay for what they get. To succeed with these modern and demanding consumers (which we all are), a business can no longer be happy to be a good business, they have to become an exceptional business. This is where the concept of being a “One Percenter” was born.
A One Percenter business is one that seems to do everything right. Their branding is great, their premises are professional and inviting, they offer exceptional service, they are consistent, they do the little things that their competitors won’t do, and they treat their customers with absolute respect. In return, their businesses grow through solid word of mouth (and now word of mouse) recommendations and lots of little “thumbs up” symbols.
The reality is that very few businesses aspire to this degree of excellence, but those that do enjoy not just good results but phenomenal results. They get far more than their fair share of customers who are incredibly loyal, they can charge more, they attract the best staff, they get their pictures in the paper, and best of all, they make more money.
It’s my view that only about one in every hundred businesses is really that good, hence the name, the One Percenters. One thing I have no doubt about is that it takes a lot of commitment from the business owner to build a business that is this good and that is why most people don’t. It is a state of mind that revolves around 15 strategies that I am going to share with you here.
Theses strategies need to be adopted by you, the business owner, and if you have staff, you need to explain to them what you are doing and why you are doing it. Not everyone aspires to be the best, but those who do get to enjoy the rewards.
The 15 strategies should be at the front of your thoughts as you’re working, so consider putting them up on the wall in your office, workshop, van, or in your notebook. Think about them often; talk about them often. The overall aim is that each week your business needs to be better in some way than it was last week.
Do this over a year and you will have made a lot of positive changes, and I have no doubt that your bottom line will reflect it.
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“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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