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Why Every Business Should Be Using Facebook Live

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Why Every Business Should Be Using Facebook Live

I was ever so excited when just over a year ago Facebook Live was introduced; it was another playing field for business owners and me.

As always, I am the early bird that is integrating and testing these funky new applications so I can share the knowledge with my students and clients. I started using live video on my business page over a few months and soon discovered that the organic reach of my videos was huge; on average most business posts will have an organic reach of around 1 – 2 % (since the algorithm update earlier this year). Whereas my videos were getting over 300 views, not to mention if I boosted the post, for as little as $10.00 for the week, I was reaching over 1,000 people costing me 0.01c per view.

It was like I was reliving my organic post reach from 2007! With these personal statistics, I soon realised that the live video was the next best option for business owners to tap into an audience who already loved to watch video on this medium.

What is Facebook Live and why should every business be using this feature?

This is a great question. Facebook Live is a very basic feature, by tapping the live button on a mobile device you can stream live video to your audience.

Users watching can then engage with you by making comments and reacting using the emojis. We are able to invite guests into our live events; great for interviews. You can set the video stream to go to groups, friends, your page or only me; which Is a great opportunity to test the video functions without anyone seeing you.

Live streaming is great for business owners to build instant rapport and trust with potential clients on Facebook. My suggestion would be to commit to doing at least one live video a week, at the same time, and give outstanding value to your already existing followers.

What to live stream?

Here are a few ideas of what you could broadcast on:

  • A behind the scenes.
  • An employee of the week.
  • An interview with someone in your industry.
  • A ‘how to’ guide.

Facebook Live, until recently, has been only mobile-based, but now everyone can access the live button from their mobile devices and their computers; to add to the excitement Facebook Live has also added screen sharing. Another great opportunity to deliver presentations to your audience if being live in front of the camera is not your thing.

What we are seeing roll out now is the Facebook producer; when you go live you will see you have the opportunity of more functions on your live event, e.g. lower thirds and layering. It doesn’t matter what your thoughts are on live video, what you need to understand is that what was predicted to be true is occurring, over 80% of internet traffic will be derived from videos and the digital media live streaming platforms are becoming the norm.

With Facebook Watch, Amazon Prime and Netflix as the main contenders for creating original content, we as business owners, now have the opportunity to be a part of this and create our own show on Facebook Watch (applications are now available on Facebook to create a show page).

With this knowledge, there really is no time like the present to embrace the live streaming opportunity and promote your business. We need to become more creative and innovative and start to utilise functions like this to really showcase to our potential and existing clients that we are the best person/company to do business with.

No matter what industry you are in, you can deliver more value and educate your clients about what you offer and do, creating a following who will become your clients and customers.

I hope I have inspired you to take on this new application and showcase your business. Go Live now!

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“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"



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