Empower Your Team and Create a Legacy Through IP Asset Creation


Empower Your Team and Create a Legacy Through IP Asset Creation

Have you ever felt like ‘it’s all on me’?

As business owners, even when we have a team, sometimes it feels like everything still falls on our shoulders. Our team can’t deliver our content for us because how do you teach them your years of experience, skills and know-how? What you know could fill several books!

So, you’re delivering all the content yourself; all of the workshops, the webinars, the one-on-ones. And while there’s no doubt that you love what you do, at the end of the day you’re exhausted and facing burnout.

You want to be able to outsource at least some of that work to your team. In this article, I’m sharing with you how you can achieve that. And the answer lies in extracting what’s in your head and turning it into intellectual property (IP) assets, in the form of visual models.

I recently had a client facing this exact problem, facing burnout after multiple national tours in a year. The relief on her face as she watched one of her team members stand in front of an audience and deliver her content using these visual models was fabulous to see. Her team is now more empowered to teach her content, and she is on the road to creating a true legacy.

Take something complex and make it simple.

Of course, no one can replace the years and years of experiences, thoughts, training, etc. that has gone into making you who you are. But, it’s a mistake to think that your team needs to know absolutely everything you know to deliver effective training and support to your clients.

You need to let go of that thinking and work out how you can simplify what you know for your audience. Indeed, it is the simplest of methodologies which will connect with people and last. It’s the sharp ideas, beautifully positioned to the right audience that will get the message across and make a real difference.

I’m daring you to put the complex web of your thoughts and brilliance into a clear and concise framework. With that, you can easily empower your team and reach more people. I guarantee your contribution will be magnified and your expertise leveraged.

Make it visual.

Part of simplifying and distilling your complex thoughts and brilliance is to make it visual.

Martin Eppler in an article in Information Visualisation (2006), breaks down a variety of different visual ways of learning and how they are applied in learning environments. According to Eppler, models are used, “To memorize the key elements of a method or concept by placing them meaningfully within a fitting graphic metaphor that shares one or more properties with the topic.” He says that the advantages of using visual models like this are that they are:

  • Easy to understand.
  • Moderately easy to create.
  • And have a high chance of being remembered.

So, if you want to empower your team to learn your methods inside and out, they don’t need to memorise hundreds of pages of a manual. Instead, start by introducing them to a visual model, and then use the rest of your material to supplement that model.

They’ll be able to understand, remember and deliver your content much better that way.

Create a legacy. 

At the end of the day, this is about creating a legacy. And that’s really what’s at the heart of creating IP assets like visual models.

In the above model, you can see that I have four things that feed into creating a legacy. And by creating visual models of your intellectual property, you can more effectively train your team so that it’s not all on you. This is such an important part of legacy creation.

If your business relies entirely on you, then it can’t outlive you. When you die or quit, it dies with you. Create your legacy. Be brave. Simplify what you know into concise frameworks and visual models.

I’d love to know, is this one of the hurdles you’ve been facing in scaling your business? Let’s chat in the comments below.

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