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Why Employee Culture Should Form the Fabric of Your Small Business
We’re all familiar with the “culture is everything” paradigm, but from my experience in launching a Small Business, culture is key when it comes to fostering employee productivity and retention. If you want to keep great staff, it’s up to you to create an environment that motivates them.
From standing desks, to dual working stations, daily lunches, to flexible working hours, I’ve worked tirelessly to create a unique company culture and the outcome has been highly rewarding.
Investing in your people is one of the best business decisions you’ll ever make. My crew are the fabric of my business, the cornerstone of my success, and every business owner’s greatest asset.
Each day I provide my 66 local staff at finder.com.au with a nutritious lunch and unlimited access to drinks and snacks (not to mention activities such as Boxing Class Mondays and the occasional off-site game of bubble soccer!). Whether it’s Italian, Vietnamese or gourmet paninis, we like to spice things up with a different menu each day.
On the surface, giving away free things may not seem like the wisest move from a cashflow perspective, but when the result is satisfied, creative and resourceful employees, providing employee perks can go a long way in creating a strong team that will deliver results (and actually stick around).
When estimating the cost of this ‘freebie’, including costs per person and time saved in transit per day, we have a return on investment (ROI) between 50-60%. Not too shabby for an investment of roughly $15 per head per day.
After introducing free lunches, productivity has grown exponentially while “sickies” are non-existent (I mean, who would want to miss fresh juice Wednesdays?!). Employee benefits are a vital component in contemporary business so find ways to motivate your staff. Whether it’s through employee reward programs, regular feedback or team-building activities, you can be sure that it’s money well spent.
Our company’s human resources (HR) team is dedicated to managing all things People and Culture. With strict hiring criteria, onboarding processes and regular training sessions such as media training, public speaking and program training sessions, we invest in the personal development of each of our staff to ensure they know they are valued.
We have regular company presentations where we get each team leader to present on the main projects they’ve been working on as well as any wins or challenges that they’ve faced over the past 60 days. By updating employees with company news, we encourage cross-team collaboration with a “OneCrew” mentality.
Motivate your crew and cherish them and you’ll find yourself surrounded with an ambitious team that will realise your company vision. However, keep in mind that this is a constantly evolving process. As the team grows, the little things you did before will need to be scaled and tweaked in order to be effective.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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