Creating your suite of products as a coach or thought leader can feel like an…
Creating a Solid Foundation for Your Products
Would you like to create a solid and cohesive foundation for all of your products and services?
How nice would it feel to bring everything under one umbrella and know that the same principles, concepts and ideas stretched across all of your products? There are so many things to think about when setting your business up for success including legals, financials, insurance, taxation etc.; but that’s not what we’re talking about today.
In this article, I’m sharing with you, the importance of systemising your intellectual property, into your own signature system, to create a solid foundation for the rest of your products and services to rest on.
1. Discovering your zone of genius.
The first key to success is to nail your zone of genius. Nailing your zone of genius means you can create a suite of products and services that are all clearly based on a solid area of expertise. If something is in your zone of genius, you’re unlikely to get bored of it or frustrated by it six months down the track.
So, ask yourself the following questions:
- What are you passionate about?
- What could you spend all day doing with a smile on your face?
- Who is your ‘ideal client’?
- What is their problem?
- What solution do you provide?
This means your products and services will age better as you won’t abandon them quickly.
2. The experience to base your products on.
No product is going to be perfect the first time you create it. But, you want to set out with a good amount of experience behind you.
So, reflect on:
- What are you repeating to clients?
- What problems are they consistently presenting with?
- How are you getting the best results?
With these things clear, you’ll end up with a suite of products that address your clients’ problems and solve them effectively with consistent and repeatable results.
3. Your signature system.
The third key to creating a solid foundation for your suite of products and services is to create your signature system using visual models. Creating visual models is an excellent way to take that spaghetti mess of years of experience and knowledge and distil it into simple and clear steps, principles, etc.
And once you have a suite of intellectual property (IP) assets, you can use them as the basis for all of your products, for example:
- Use them to write your book.
- Run workshops.
- Create oodles of content (blogs, videos, podcasts).
And the beautiful thing is, when you create a suite of products based on these things, it’ll have a sense of cohesion. It’ll have longevity.
A final word about testing and tweaking.
Your work will evolve over time, don’t get me wrong. You don’t have to have everything ‘perfect’ to get started. Don’t be afraid to test and tweak your signature system, visual models and your products based on client feedback.
However, I guarantee that the time and effort you invest in preparing the foundations for your products will reap the rewards many times over through the growth of your business.
I’d love to know, are you working on the foundations for your products and services? What are your takeaways from this article? Let’s chat in the comments below.
“The opinions expressed by Smallville Contributors are their own, not those of www.smallville.com.au"
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